About our partner

Danone is the world leader in dairy products and bottled water. Its dominant position worldwide is based on major international brands and on its solid presence in local markets (about 80% of global sales come from brands that are local market leaders).
The Group employs almost 90,000 people in more than 120 countries.
For more information, visit www.Danone.com

About the partnership

Since the 1970’s, Strauss Dairies has entered into a series of partnership and knowledge agreements with the Danone Group. In December 1996, Strauss Health (called Strauss Dairies at the time), and Strauss Holdings (called Strauss Nahariya at the time) connected with the French Danone Group through a series of agreements, with Danone acquiring 20% of Strauss Health’s shares.

Danone provided Strauss Health with an exclusive license to use its knowledge with regard to the production of all fresh dairy products in the present and future. Over the years, Danone invested heavily in the development of products and promotion of healthy nutrition in the world. The partnership allows Strauss Group to benefit from the best knowledge and innovation delivered by the researchers at Danone Institutes around the world, and especially in Danone’s development center in France.

In the framework of this partnership, the Danone, Activia and Actimel brands are marketed in Israel.