Every day, around the world, the Strauss story is told over again and again. It is a long story that is conveyed in a moment – everywhere that people come into contact with us. That wonderful taste that fills us with energy and hits the spot – this wonderful feeling is the Strauss brand.

We aspire to enrich our customers’ lives by making wonder out of the most basic elements of life. In everything we do we look for the element of surprise, the fresh, the unexpected. This journey creates new experiences where health becomes more exciting and fun becomes a special pleasure. With the Strauss brand these experiences become one enormous and collective experience that brings people from all over the world closer together. And when we get closer to one another – that is the greatest wonder of all.

The Strauss Logo
This vibrant and dynamic symbol made up of many colorful shapes that together form one breathtaking whole, is the best way for us to convey who we are – a large, thriving company aspiring to express the inner spark of each and every one of us - whether a person or entire culture - that makes this world such a wonderful place.