Strauss Group, Israel's second-largest food & beverage company, is an international corporation with approximately 13,500 employees operating twenty-five production sites in twenty-one countries around the world. For the past seven years, the Group has consistently achieved growth, and in 2010 generated around $1.8 billion in annual revenues, with 46% coming from international activities. The Group is currently comprised of five companies: Strauss Israel, Strauss Coffee, Strauss Water, Max Brenner and Sabra North America.
Traded on the Tel Aviv 25 Index, Strauss Group has a AA+ credit rating from Ma'alot, an affiliate of Standard and Poor's. The Group has partnerships with leading multinationals such as Danone and PepsiCo, entered into a partnership with the distinguished private equity investment fund TPG Capital in 2008, and recently Strauss Water and the global electronics giant Haier Group entered into partnership to produce, market and sell watermakers in China.
The Strauss Way – One Way, Many Goals
Our vision of Creating Wonders Out of Basics is the motivation behind Strauss Group's goal of enriching people's quality of life and well-being by creating special products and developing fresh and innovative solutions.
Strauss in Israel - Creating Wonder at Home
Strauss Israel serves as the Group's home base for its global headquarters, with local activities focusing on the categories of Health & Wellness,Fun & Indulgence, Coffee, and Water. The company's brands are leaders in the Israeli food market in all of its core categories and include many of the Israeli consumer's favorite, preferred and nostalgic products. Strauss Israel is the heart and soul of Strauss Group.
Strauss Coffee - Creating Wonder Out of Coffee Beans
Strauss Coffee is currently the fifth-largest coffee company in the world in terms of green coffee procurement and has been one of the world's fastest growing coffee companies for the past seven years. During this period Strauss Coffee more than tripled in size, growing from approximately NIS 1 billion in 2002 to NIS 3.4 billion in 2010. Strauss Coffee activities focus on the roast & ground coffee category as well as other complementary coffee products that provide solutions for AFH, hotels, restaurants, coffee shops and office coffee services. The Company enjoys a leading position in coffee markets in Central and Eastern Europe, Brazil and Israel; and is ranked as the number 1 or 2 player in most markets where it operates.
Strauss North America - Creating Wonder Out of Entrepreneurship
Sabra is the leading, and fastest-growing, chilled dips & spreads brand in North America. In 2005, Strauss identified a unique opportunity in the rapidly growing ethnic & Mediterranean food trend and acquired 51% of Sabra, a small hummus manufacturer that operated only in the kosher market. Strauss redefined Sabra's growth strategy and today the business is managed as an equal partnership between PepsiCo and Strauss Group. Sabra is currently the number 1 brand in the chilled dips and spreads category in North America with a 50% market share. The company purpose-built a green, cutting-edge factory in Virginia that was opened in 2010. PepsiCo and Strauss recently announced the expansion of their equal partnership with the establishment of a global company in the field of chilled dips and spreads.A new Cooperation Agreement was signed at the end of 2011, to establish a new international company that will produce and market fresh dips and spreads in major global markets.
Max Brenner - Unique Chocolate Bar Concept
Max Brenner's sinfully delicious chocolates and the distinctive Max Brenner Chocolate Bar chain that is spreading around the world are now widely recognized as a matchless innovative retail concept. With their unique chocolate culture, Max Brenner subtly enhances the social experience of going out and enjoying the pure fun of drinking and eating chocolate. The Max Brenner chocolate brand is developing into a global indulgence concept in various parts of the world, and currently operates 37 Chocolate Bars: 6 in Israel, 24 in Australia, 1 in the Philippines, 2 in Singapore and 4 in the U.S.
Strauss Water - Creating Wonder Out of Water
Strauss correctly identified drinking water as a strategic opportunity that fully coincides with the Group's vision and goals. In 2007 the Group started investing in the field of water purification technology and has developed proprietary systems for 10 patents in the fields of water treatment and purification.
Our vision is to improve people's quality of life worldwide, and to enter into long-term relationships with our customers by providing high quality, safe, accessible water with an exciting water-drinking experience. Strauss Water's aim is to fulfill the basic need for clean, safe drinking water, while caring for people, water and the environment. Strauss Water is a global company that provides drinking water solutions for customers in various parts of the world. Focused on the development of drinking water purification, filtering, heating and cooling solutions, Strauss Water currently operates in Israel under the Tami 4/Strauss Water brand, in the U.K. under the Strauss Water (T6) brand, and in China through a partnership with the global consumer electronics leader Haier Group- under the Haier Strauss Water brand.
Corporate Responsibility
With over seventy years of caring, concern and involvement in the community, CSR management policies are an integral part of Strauss Group's global corporate culture. Strauss focuses its activity in the field, while placing emphasis on diversity and inclusiveness, the environment and the organizational embedding of an ethics program. For the past four years, Strauss Group has published a corporate responsibility report. Strauss is a member of the UN Global Compact Organization and the 4C Organization that promotes Fair Trade Coffee for a better coffee world. For the past six years, the Group's Social Responsibility plan has received public recognition, and Strauss is currently the highest ranked company according to the Ma'ala Index for Social Responsibility in Israeli Companies.
