With net revenues of approximately $60 billion, PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose. For more information, please visit www.pepsico.com.

About The Partnership

 Strauss Group acts in cooperation with the PepsiCo Group in two central areas – Israel and the U.S. In Israel, Strauss is a partner in PepsiCo Frito-Lay’s salty snacks activity. In the U.S. the two are partnered in Sabra – the Middle Eastern salad and dip company where both partners have an equal 50% stake in the company.

Strauss Frito-Lay

Throughout 1990 cooperation was initiated between Strauss Group (called Elite Industries at the time) and the American food concern PepsiCo, through a subsidiary company, PepsiCo Investments Europe. As a result the company established a snack factory in Sderot. PepsiCo and Strauss were connected through a series of agreements granting each a 50% stake in the shares of Strauss Frito-Lay. One of these was a license agreement for using knowledge and trade symbols, in which Strauss was granted exclusivity to produce, distribute and sell salty snacks and dips. The successful collaboration between Strauss and PepsiCo, and with PepsiCo wanting to enter the health category, only served to solidify the connection between Strauss Group and PepsiCo in the salads and dips sector.

Sabra

At the end of 2007, the Group entered into a partnership with the global PepsiCo Group for development activity, production and sales of spreads and fresh dips in the U.S. and Canada, through Sabra in the U.S. The company, Sabra Dip Company Inc., is a subsidiary of the American food concern PepsiCo, who along with Strauss U.S., each hold a 50% stake in the company.

Additional information about the joint company can be found on the company’s site www.sabra.com

About our partner

PepsiCo is a world leader in convenient snacks, foods and beverages, with revenues of more than $39 billion and over 185,000 employees.
The company consists of PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB) and PepsiCo International (PI).
PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles.
PepsiCo’s mission is “To be the world's premier consumer products company focused on convenient foods and beverages.  We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.  And in everything we do, we strive for honesty, fairness and integrity.”
For more information, visit www.Pepsico.com

During the second half of 2011, another Agreement was signed between Strauss and PepsiCo to establish a new international company that will produce and market fresh dips and spreads in major global markets.  This process further consolidates the unique partnership between both companies which hold joint ownership (50/50) of the new company. Strauss brings to this partnership its long-accumulated knowledge and experience in fresh dips and spreads, and PepsiCo brings its extensive experience in international markets. The newly-appointed CEO of the joint company is Giyora Bar Dea, who is a Strauss executive. Teams from both PepsiCo and Strauss are currently assisting the establishment of the company, and will remain in place until it is up and running in 2012. The new company is undergoing construction processes, setting up professional teams and work plans, and completing its entry strategy into additional countries, as was done in previous partnerships over the past 20 years.