Strauss Vision – Creating Wonder Out of Basics
Although our vision was formed over the last year or so, it truly reflects the company’s story from its first days. The founders of the company, Dr. Richard and Hilda Strauss, knew how to take the most basic ingredients, treat them, and transform them into something surprising, delightful and nutritious, while also touching people in a special way that made them feel wonderful. This was done out of a genuine desire to touch the most basic elements of life, and a desire to touch people, to surprise them, make a deep impression and enrichen their lives. Today this unique outlook, the desire to take the most basic element and turn it into something wonderful, has become the core DNA of our company, both as a business approach and in the development of our products. Nowadays the vision keeps driving us forward – to create a wonderful feeling for more and more people around the world. To understand their needs and transform basic elements into something else, to improve the quality of their life and develop innovative solutions for them.
Our Values
Strauss is a company of people. We believe that having people act based on certain values provides the real power behind of our business operations. The values system that we have established over the last years is based on criteria that have accompanied our doing since day one and represent the “soul” of Strauss.
Caring & Daring
Our caring is about paying close attention to our clients, our consumers, and the community we operate in. Daring is the ability to act bravely, to take risks for the sake of significant change. Caring provides us with the motivation to act powerfully and bravely.
Passion & Responsibility
Our passion is the joy of creation, our genuine desire for food, the joy of giving, our true inner need to nourish and delight others. Responsibility has accompanied us in our doing; responsibility to the environment, responsibility to quality, responsibility to health, responsibility to products, responsibility to partners, and responsibility to fair play. Taking full responsibility makes us a dedicated company. The scope of our dedication is beyond our consumers, branching out to the society at large. We act out of responsibility and dedication and put passion into everything we do.
Team
We are very proud of our team spirit and are determined to create a winning team where every player is a key player. We treat our team as family with trust and mutual respect being at the top of our agenda. This is the way to progress toward fulfilling mutual goals, being able to handle any challenges that come our way and prevail. Apart from the team spirit among our workers, we have made our mark in establishing the high value of partnerships. This can be seen in all our dealings with strategic partners, our customers, consumers, society and the community we operate in.
The strong connection between our vision and values forms the way we act and obligates us to continually evaluate everything from scratch by improving what’s at hand and striving to reach out to more and more people around the world. To more markets with unique concepts, innovative solutions, products that improve the quality of life and to conduct business in a manner that produces value for anyone that comes into contact with our company.
