We at Strauss see ourselves as an involved and influential element in society. And as such, we are responsible for the happenings around us and act out of full responsibility to the world, human beings, the community, our consumers, partners, distributors, employees and shareholders. This responsibility is expressed in a long legacy of conducting business dealings out of concern, which today represents an inseparable part of our business strategy. Through the same legacy of doing we act to implement standards and operational methods of corporate responsibility throughout the Group.

In order to present a complete picture about our social responsibility activity, we published comprehensive public reports on this subject, both for 2007 and 2008. The reports presents the company’s accomplishments in three defined areas:

Economy – Our influence on the economy in areas we operate in.

Society – The implications of our activities on all we come into contact with.

Environment – Environmental influences and the company’s activity in this sector.

The reports were drafted based on these three areas and in accordance with the Sustainability Report Guidelines of the GRI, which deals with corporate reporting and also ranks corporate reports. Both of the reports we published received the highest ranking of “A”, which demonstrates its high level and comprehensive reporting.

For the full Corporate Responsibility Report for year 2007 click here!

For the full Corporate Responsibility Report for year 2008 click here!