Our Vision

Creating Wonders Out of Basics

The combination of Strauss’s unique vision and our ability to take the most basic of raw materials and turn them into wonders is instilled in the company: it’s both a business concept and a driver of product development.

Our vision inspires us to enrich the quality of people’s lives all over the world by developing businesses, special products and surprising, innovative solutions.
Creating Wonders Out of Basics

The Powerful Fusion

between our Vision & Values shapes the way we act. It compels us to reexamine everything, to keep on improving, to reach out to more and more people and markets, everywhere in the world, with unique concepts, innovative solutions, products that improve the quality of life, and to always make sure that our business activities create high value for everyone who is in touch with our company.



between our Vision & Values shapes the way we act. It compels us to reexamine everything, to keep on improving, to reach out to more and more people and markets, everywhere in the world, with unique concepts, innovative solutions, products that improve the quality of life, and to always make sure that our business activities create high value for everyone who is in touch with our company.