Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Dairy
Strauss has been manufacturing dairy products since the nineteen-thirties when the Group's founders, Richard and Hilde Strauss, immigrated to their new home (in Nahariya) and began producing quality dairy products. Since the early days our dairies have developed, and have manufactured products that are well-known and loved by the Israeli public such as chilled dairy desserts, white cheese and cottage cheese, as well as unique products that are developed under know-how agreements and in collaboration with global corporations like Danone.

Over the years, Strauss's dairy products have become favorites and are much in demand. There isn't a child in Israel who doesn't know the Milky brand, and there isn't a mother in the country who doesn't know Dany, Danone or Yotvata Choco chocolate milk. For all these years Strauss has manufactured and delivered advanced, diverse products, grounded in Israeli agriculture's high-quality dairy industry, coupled with investments in innovation and advanced technology.

We are proud of the fact that all of our dairy products are developed by experts and supported by strict sampling tests and advanced quality processes designed to produce nutritious, high-quality products that will delight our consumers and make every mouthful one of pure pleasure.

Areas of Activity

Dairy In The News

All News
 Five Strauss Brands Voted By Consumers As  "Product of the Year 2015" Award Winners
16/03/2015

Five Strauss Brands Voted By Consumers As "Product of the Year 2015" Award Winners

Two days before general elections in Israel, consumers' choices of the most innovative products and services in 2015 were announced yesterday, March 15, in Tel Aviv. The title "Innovative Company of the Year" is shared this year by Strauss, Unilever and The Central Company, with five wins each.These are the winning products of Strauss, by categories: Refrigerated Salads – "Market Flavors" pulses salads, Chewing Gum - MUST 45 Minutes, Olive Oil - Yad Mordechai Olive Oil in a designer bottle, Coffee – Elite Balance Coffee, and Yogurt Drinks - Danone Extra Fruit family-size bottle.550 people attended the annual ceremony at the Tel Aviv Museum of Art: chief executive officers, vice presidents of marketing and marketing managers of major manufacturers in Israel with CEOs of leading retailers, journalists, academics and top executives in the Israeli economy. Product of the Year Awards are granted in 30 countries worldwide, and last night, at a celebratory 10th anniversary ceremony, the 2015 Products of the Year in Israel were announced. These products and services won innovation awards, as voted by the Israeli audience in the most comprehensive consumer survey of its kind conducted by the research institute Kantar Media using TNS MySeker (with more than 2,000 consumers participating) in an identical manner to the survey conducted in the world.In this 10th anniversary of the Product of the Year awards, a record-breaking number of wins was achieved in the Israeli competition with 60 awards granted to innovative products and services marketed in the country, from dairy products through to toiletries and household goods, to applications, services, and consumer electronics.
Erez Paz appointment as GM of Strauss Dairies
30/11/2011

Erez Paz appointment as GM of Strauss Dairies

Zion Balas, CEO of Strauss Israel, said today: "I congratulate Erez Paz on joining Strauss Group as GM Strauss Dairies. His appointment follows a process designed to create a business focus in the Health & Wellness domain and the appointment of a GM at the Fresh Foods Division."