Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Coffee
Coffee is the broader common denominator. Throughout each day, billions of people all over the world enjoy the wonderful aroma of coffee.

The connection between consumers and coffee is as unique as people’s preferences; it takes on different forms (Roast & Ground, instant, RTD (ready to drink), espresso, cappuccino, ice coffee), is prepared in different ways (filtered, pressed, percolated, boiled), and consumed in different places (at home, in the car, on the go, at the office, with friends or alone as a private moment).

The more we learn about people around the world, the more we learn about coffee. Our business seeks to cater to these unique cultural and behavioural needs as well as flavour preferences from around the world. We want to share this world with you.

Strauss Coffee B.V. has grown to become one of the top 5 global coffee players in terms of green coffee procurement and one of the fastest growing coffee companies in the world over the past decade.

As such a large player in green coffee procurement, we play a part in collaborating with 4C, an organization that advocates sustainability in green coffee.

We love coffee and we know that you do as well. So no matter when and how you drink your coffee, taking a break from a time-crunched day, enjoying time with family and friends, or simply on-the-go, we want to make that moment special for you.

Coffee In The News

All News
Strauss Group acquires NDKW coffee plant
22/12/2016

Strauss Group acquires NDKW coffee plant

This morning, Strauss Group announced its decision to exercise the option to acquire Norddeutsche Kaffeewerke GmbH (NDKW), manufacturers of freeze-dried instant coffee using the world's most advanced technology. Strauss Coffee will be acquiring the German freeze-dried instant coffee plant which it has leased since 2012. NDKW has mainly served Strauss Coffee in the manufacture of products for the Strauss Coffee subsidiaries in Russia and the CIS countries. Exercise of the option is not expected to impact the existing production operations. According to the lease agreement with the owners of the German company, the exercise price of the option is €32.1 million plus a waiver of the outstanding balance of a loan amounting to €17.9 million. Strauss estimates that no further investment in the plant will be required in the near future, and the transaction will be funded by Strauss Coffee's own resources.   Tomer Harpaz, Strauss Coffee CEO: "The acquisition is another step in the implementation of Strauss Coffee's strategy to promote the global coffee culture and bring consumers the most sophisticated coffee products available. The production site we are acquiring is the hi-tech of the coffee world and includes the cutting-edge micro-grinding technology, which enables us to manufacture a super-premium instant coffee product. The acquisition places Strauss in the very small, exclusive group of manufacturers possessing production sites and technologies of this kind. "The most recent product launched in Israel, Intense instant coffee, was manufactured at the NDKW plant using this technology." As mentioned, in 2012 Strauss Coffee closed an agreement with Norddeutsche Kaffeewerke GmbH, located near the city of Hamburg, for the production of freeze-dried instant coffee by Strauss Coffee's technologists and production workers. Production requires specialization in advanced production processes and a considerable financial investment. After the acquisition, the German plant will be exclusively owned by Strauss Coffee.   About Strauss Coffee  Strauss Coffee is a global coffee company, one of the five leading companies of its kind in the world (in terms of green coffee procurement, according to Euromonitor), with annual sales of over one billion dollars. The company has built and invested in local coffee brands, which are leaders in various markets including Brazil, Poland, Romania, Serbia, Russia, Ukraine and Israel. The company operates 14 production sites worldwide and employs around 7,500 people. Strauss Coffee is committed to promoting the coffee culture among a steadily growing consumer public all over the world who share a passion for coffee. In 2015 the company achieved a sales turnover of NIS 3.4 billion. In the first nine months of 2016 the sales turnover amounted to NIS 2.6 million.    
 Five Strauss Brands Voted By Consumers As  "Product of the Year 2015" Award Winners
16/03/2015

Five Strauss Brands Voted By Consumers As "Product of the Year 2015" Award Winners

Two days before general elections in Israel, consumers' choices of the most innovative products and services in 2015 were announced yesterday, March 15, in Tel Aviv. The title "Innovative Company of the Year" is shared this year by Strauss, Unilever and The Central Company, with five wins each.These are the winning products of Strauss, by categories: Refrigerated Salads – "Market Flavors" pulses salads, Chewing Gum - MUST 45 Minutes, Olive Oil - Yad Mordechai Olive Oil in a designer bottle, Coffee – Elite Balance Coffee, and Yogurt Drinks - Danone Extra Fruit family-size bottle.550 people attended the annual ceremony at the Tel Aviv Museum of Art: chief executive officers, vice presidents of marketing and marketing managers of major manufacturers in Israel with CEOs of leading retailers, journalists, academics and top executives in the Israeli economy. Product of the Year Awards are granted in 30 countries worldwide, and last night, at a celebratory 10th anniversary ceremony, the 2015 Products of the Year in Israel were announced. These products and services won innovation awards, as voted by the Israeli audience in the most comprehensive consumer survey of its kind conducted by the research institute Kantar Media using TNS MySeker (with more than 2,000 consumers participating) in an identical manner to the survey conducted in the world.In this 10th anniversary of the Product of the Year awards, a record-breaking number of wins was achieved in the Israeli competition with 60 awards granted to innovative products and services marketed in the country, from dairy products through to toiletries and household goods, to applications, services, and consumer electronics.
Tres Coracoes acquires Itamaraty
07/12/2014

Tres Coracoes acquires Itamaraty's coffee business in Brazil

The Company hereby announces that Tres Coracoes Alimentos S.A. ("Tres Coracoes"), a Joint Venture (50%) of Strauss Coffee B.V. and (50%) Sao Miguel Group is announcing the acquisition of the coffee business of the "Itamaraty".ITAMARATY is a private Company belonging to the J. Marino group that has diversified operations in the food industry. ITAMARATY Coffee business is operating in the South of Brazil, it engages, inter alia, in the production and distribution of coffee and coffee related products (filters and powders) under various brands (Itamaraty, Londrina, Charm, Ouriborn, Americano and Cafeare). Itamaraty coffee business is the fourth largest (in terms of volume market share) in the South of Brazil in the roast and ground coffee market.The acquisition will be financed from Tres Coracoes' own sources and is part of the Tres Coracoes' strategy to increase its presence in the south region of Brazil.About Tres Coracoes (3C):3C is a food company with focus on the production and distribution of roast and ground coffee. 3C also produces and sales other products such as; corn products, coffee filter, cappuccino, chocolate, espresso, and powdered juice drinks, in late 2013 3C has lunched TRES machine and capsules multi-beverage single douse system. The company is the owner amongst other of the trademarks; Santa Clara, Kimimo, 3 Coracoes, Pimpinela, Principal, Claralate, Dona Clara, Claramil and Frisco.3C manufacturing units are located in the states of Ceará, Rio Grande do Norte, Minas Gerais and Rio de Janeiro, and has 24 distribution centers in most of Brazil states.About Strauss Coffee:Strauss Coffee is a global coffee player with annual sales of over 1 billion dollars. The Company has built authentic local coffee brands that hold leading positionson the markets of operation, such as Israel, Brazil, Poland, Romania, Serbia, Russia and Ukraine. The Company produces various coffee products includingsoluble, Roast and Ground, cappuccino and espresso, andother complementary products. The Company also provides solutions for coffee consumption away from home. The Company has 14 production sites around the world and employs over 6,000 people. Strauss Coffeecontinues to develop its business and brands in order to offer a coffee experience with an authentic local flavourto a greater number of consumers across the world. 
Strauss Romania – 20 years of Activity
11/09/2014

Strauss Romania – 20 years of Activity

This week, Strauss Romania marked 20 years of activity in a ceremony held at its coffee factory near Bucharest. The event was attended by Michael Strauss, Gadi Lesin, President and CEO Strauss, GLT members, Tomer Harpaz, CEO of Strauss Coffee, and other senior executives of Strauss Group who came to mark the occasion with the people of Strauss Coffee Romania. Gadi Lesin, CEO of Strauss Group, said: "Over time, Strauss Romania had to contend with quite a few challenges that strengthened the company and taught it a great deal. You worked in a competitive arena targeted by strong competitors with high investment capability, and in a country immersed in a challenging economic situation. Despite all the difficulties and complex conditions, it was ultimately thanks to the leadership, dedication and very high commitment  of you, the people of Strauss Romania, that we now have a successful and profitable business which I am proud of, as part of Strauss Group's business portfolio in general and of Strauss Coffee in particular." During the event, Michael Strauss presented Marius Melestu, GM of Strauss Romania, with a special gift - an ancient vase with the inscription "It All Started With Two Cows", symbolizing the ability to fulfill a dream. Michael Strauss said: "It is exciting to experience the atmosphere here, witness the commitment of employees at Strauss Romania, see how coffee products are embraced by consumers in Romania, and, of course, learn about the relations and connection with Government authorities in the area, that commend this industry and help it develop further." During 20 years of activity, Strauss Romania has developed expertise in coffee, coffee services and close relations with consumers, building leading regional coffee brands such as FORT and Doncafé, and developing capabilities in the Away From Home segment, while strengthening the company and making it an R&G market leader in Romania. Strauss Romania, which currently employs 250 people, was the first business of Strauss Group in Europe, that made its first steps in 1994. Over the years, Strauss Romania became a growth driver, being an important source of knowledge, proof of concepts and services in the Away From Home segment, and, just as important, a source of profit that enabled the coffee company to continue to develop, invest in additional markets and expand into additional countries.    Strauss Romania - 20 years of activity Infographics:
The Strauss Coffee Board of Directors today  adopted a resolution to recommend Tomer Harpaz as CEO of Strauss Coffee
05/06/2014

The Strauss Coffee Board of Directors today adopted a resolution to recommend Tomer Harpaz as CEO of Strauss Coffee

The appointment is subject to approval by the Shareholders' Meeting scheduled for June 23. Gadi Lesin, Chairman of the Strauss Coffee Board of Directors, said today : ״ SCBV Board of Directors named  Tomer Harpaz as the recommended CEO of Strauss Coffee, subject to the shareholders' approval. Harpaz was selected following a comprehensive recruitment process conducted by SCBV Board of Directors which was assisted by leading international firms specializing in such procedures.  Harpaz brings with him thorough knowledge of Strauss Coffee and the global coffee market, along with high capabilities of leadership, strategic and entrepreneurial thinking, and focus on the performance and results that are essential for the further development of Strauss Coffee.  Harpaz has excellent ability to lead diverse, professional and target-focused work teams in all the countries in which we operate, as we contend with the competitive environment and diverse challenges in these markets. Tomer has been leading the company as Interim CEO for the past six months, while maintaining the pace and focus of activities alongside the creation of business value, and setting a clear way forward. Tomer possesses the necessary qualifications for the job, and I am confident that under his lead, after the shareholders' approval, Strauss Coffee will continue its growth journey in the future. " Tomer Harpaz joined Strauss Group in 2010 as a member of the group's Top Team and EVP for Strategy, Business Development, Innovation and Technologies.  During this position, the group has made a significant advancement in its Strategies' capabilities. The "Alpha Strauss" project, which is becoming a leading community for Foodtech entrepreneurs, was formatted and technology cooperation with international partners has been extended. Over the past three and a half years he served as member of the Strauss Coffee Board of Directors, and together with the former CEO steered strategic and business processes in the company. Previously he was CEO of international minerals mining company and CEO of the strategic consultancy POC. About SCBV: Strauss Coffee  is a global coffee player with annual sales of over 1 billion dollars. The Company has built authentic local coffee brands that hold leading positions the markets of operation, such as Israel, Brazil, Poland, Romania, Serbia, Russia and Ukraine. The Company produces various coffee products including soluble, Roast and Ground, cappuccino and espresso, and other complementary products. The Company also provides solutions for coffee consumption away from home. The Company has 14 production sites around the world and employs over 6,000 people. Strauss Coffee continues to develop its business and brands in order to offer a coffee experience with an authentic local flavor to a greater number of consumers across the world.