Baflot

The familiar, all-time favorite Elite wafers, launched in 1970 and available in a tempting variety of 15 different flavors, underwent a real makeover in late 2010, when consumers were asked to decide between the traditional name "Wafers" and the old-time moniker "Baflot".

Over one million votes were recorded in Elite's "Baflot" site as consumers sweepingly chose the latter.

Since the kickoff of the re-branding process Elite has maintained direct contact with consumers in a variety of ways. The "Baflot" comic strip is an example: Elite called on children to design their own comic strips, which would be featured on future product packaging (the campaign was communicated on the Internet, and a dedicated website was also created).

The "Baflot" brand also makes sure to innovate continuously by launching a variety of unique products for limited periods.

 

1970
Elite acquires the Lieber factory and starts manufacturing Elite wafer biscuits
2010
It's unanimous – "Baflot" is Elite!
15
Our "Baflot" range includes 15 different flavors
Product Family
The original chocolate flavored and lemon flavored wafer biscuits.
Basic  Baflot

Basic Baflot

Basic Baflot Chocolate
Basic Baflot Lemon
Baflot With Extras

Baflot With Extras

Coated Baflot
Truffles and crumbs Baflot
Cheesecake and crumbs wafers
Birthdat Baflot
The favorite Black & White "Baflot:" make a comeback – cocoa flavored wafers with French vanilla cream filling.
Black & White Baflot

Black & White Baflot

Black & White Baflot
Sugar free Baflot

Sugar free Baflot

Sugar free Baflot
As summer approaches, we will be launching two limited, especially summery editions of "Baflot" - Vanilla Ice Cream & Cookies & Banana Punch Ice Cream. The limited editions will be with us until the end of the swimming season (at least…)
Limited editions

Limited editions

Vanilla Ice Cream & Cookies
Banana Punch Ice Cream
"Quarter to Seven" crispy thin chocolate-coated wafer rolls filled with hazelnut cream – the classic product is back on the shelf, along with two new flavors! Dark Chocolate Quarter to Seven – thin wafers filled with a rich truffle cream, coated in dark chocolate with a sprinkling of nuts. Hazelnut Quarter to Seven – thin wafers filled with hazelnut cream, coated in milk chocolate with a sprinkling of nuts.
Quarter to Seven

Quarter to Seven

Regular
Nougat
Chocolate truffle