Doritos

"Some things simply go best with the guys" At Doritos, we believe that your very best friends are much more than just friends. They are the ones who make up the experiences, memories and moments that stay with you for life, the ones that leave you hungry for more long after they're gone. Because between us, the things you'll remember in life aren't the exams or the math lessons, but that time when you were sitting on the fence, eating Sweet 'N Sour Doritos and telling jokes for hours. Or that day in summer when it was soooo hot you all had absolutely no choice but to cut history class and go hang out on the beach with a bag of Flaming Hot Doritos. Like a snuggle rug in winter, ketchup on fries or a song by Britney at a great party, Doritos is that little extra "crunch" that hits the spot every time you meet up with the guys, making each get-together perfect. No matter if it's summer or winter, if you're home or out or if the music is the coolest or sucks, all you need is a bag of Doritos and your very best friends, and it'll turn into that kind of evening you'll never forget…

Variety of Products

    History

    1997
    The taste that rocked the world
    After sweeping some 30 countries outside the US market off their feet and earning the title of the world's fastest-growing international salty snack brand, the successful, favorite American snack makes "aliya" and lands in Israel's stores! The first flavors to arrive are Nacho Mix and Ranch Grill.
    1998
    Congratulations are definitely in order
    One year later we decided to enlarge the family and added a new flavor, American Barbecue. And that isn't all – we quickly discovered that Israelis are crazy for Doritos, which took the local corn snack market by storm and gained a market share of around 65%!
    2001
    It's only natural you'll love Doritos
    For Passover, we launched a special edition of Natural Flavor Doritos. Due to consumer demand the product stayed on the shelf after the holiday, and you can find it in stores to this very day. In 2001 we also changed the product packaging and replaced the logo in English with a Hebrew one.
    2003
    Start dipping
    In 2003 we announced the launch of Doritos Dip – salsa in two flavors, mild and hot, that was developed together with a new snack especially made for dipping. The new Doritos product was designed for entertaining, snacking in front of the TV, or for anyone looking for a quick snacking solution.
    2005
    More news!
    In April 2005 we launched Doritos in new flavors, kosher for Passover: Grill and Sweet 'N Sour. In the first half of 2005 Doritos was the Company's fastest-growing salty snack brand, accomplishing 50% growth in value terms.
    2006
    Fire!!!
    Flaming Hot Doritos landed on the shelves as a limited edition. About one year later, following the product's amazing success, Flaming Hot Doritos was re-launched and is still on the shelf.
    2007
    An advertising executive is born
    For the first time in Israel, the consumers were the ones who made and selected a new commercial for the brand. The competition sponsored by Doritos and the successful reality TV show, "A Star Is Born 5", invited consumers to propose their own commercial for Doritos, which was broadcast just before the winners were announced in the finals of the show. Following the campaign's success, Doritos launched the "An Ad Exec Is Born 2" in 2008 as well.
    2009
    And now for something a little different…
    Consumer involvement continued, and in 2009 we invited surfers to design the Doritos pack including a road safety slogan as part of the "Drive Differently" campaign. The pack chosen by surfers was distributed in a limited edition and helped raise road safety awareness.
    2010
    Snack & Cash
    In 2010 Doritos and Tapuchips ran a crazy campaign – whoever texted the code on the pack won NIS 500 or another bag of snack food. Every day consumers won tens of thousands of shekels in the cellular game, with one surfer winning NIS 1,000 in the daily draw on Facebook.
    2011
    The snack the guys love best
    In 2011 we organized a really cool empty house for our guys on Facebook, all to themselves! All they had to do was access the app with their four best friends and see how well they knew each other. The closest group of friends got to chill out in the villa, without anyone there to cramp their style…
    2012
    Blowup!
    In 2012 we enlarged the Doritos family again, adding new snacks. In June, Puffed Doritos were launched for the first time – little triangular 3-dimensional snacks with a light, airy and crunchy texture, in two devastating flavors – Barbecue and Sour Cream & Onion. A few months later we launched the perfect combination – two new Doritos flavors in one bag – American Cheese and Spicy Grill!

    FAQ

    How are Doritos made?
    It isn't easy being a crunchy corn triangle that bombards you with flavors. Ask Doritos… Doritos begin life as a huge sack full of corn kernels. First we cook them, soak them and rinse them really well. Then we grind the kernels and make a delicate corn dough, which is flattened and cut into cool triangles. And then we work hard to create the perfect bite that crunches and crackles in your mouth! How? First we bake the triangles and then fry them. Last but not least is the flavor. Here each triangle gets a dash of salt or special spice and officially becomes a Dorito!