Elite Coffee

No matter when and how you drink your coffee, coffee is always a break of sanity, a moment of sober contemplation of the world.

Why do we love that moment so much? Because it's created from top-quality coffee beans from all over the world, because the bitter, sweet or exotic taste is simply perfect, with a delightful body and aroma. We love that moment because it's our expertise – making the perfect cup of coffee, especially for you.

We invite you to take a sip of Elite Coffee, and to revel in the different tastes that have accompanied Israel since the 50's.

3.5
In Israel, people drink an average of 3.5 cups of coffee a day.
2,500
It takes 2,500 coffee beans to make a 200 gram tin of Elite Instant Coffee.
500
It takes 500 coffee beans to make a 100 gram bag of Elite Turkish Coffee.
Product Family
Elite Instant Coffee is a powdered instant coffee with a mild flavor, made from selected coffee beans roasted in a unique manufacturing process that preserves the familiar sweetness of the favorite Israeli coffee.
Elite Instant Coffee

Elite Instant Coffee

Classic
Vanilla
Mocha
Freeze-dried Instant Coffee
Freeze-dried instant coffee made of fine, carefully selected Arabica beans, roasted in a unique method and lovingly ground. Each of the products in the series is based on single source coffee beans, which preserves the spirit of the region where the coffee was grown. "Brazilian Beat" and "African Wild" have different tastes and aromas, allowing everyone to choose their own personal adventure.
The Coffee Origins Series

The Coffee Origins Series

Columbian Peak
Decaffeinated
African Savage
Brazilian Beat
Agglomerated instant coffee made from a blend of selected beans, with a wonderful taste and a rich aroma.
Aroma

Aroma

Aroma Classic
Aroma Refined
Aroma Decaffeinated
Elite Turkish Coffee has been manufactured for years, using a special process that preserves the authentic flavor and aroma over time. After the precise roasting process is complete, the coffee is ground and packaged immediately, to make sure that you will enjoy fresh, top-quality coffee, each time you open the bag.
Elite Turkish Coffee

Elite Turkish Coffee

Turkish Coffee 100g
Our Turkish coffee has been manufactured for years using a unique process, which is the secret of the wonderful taste and aroma. Elite Coffee's experts select the finest quality beans, and after roasting the coffee is ground to exactly the desired particle size and packed.

This way, we make sure that you will enjoy fresh, great quality coffee – again and again and again.
Turkish Coffee with Cardamom
Our Turkish coffee with cardamom has been manufactured for years using a precise process designed for the long-term preservation of the authentic taste and aroma. Elite Coffee's experts select the finest quality beans, and after roasting the coffee is ground to exactly the desired particle size and packed.

This way, we make sure that you will enjoy fresh, great quality coffee – again and again and again.
Turkish To Go
Our Turkish Coffee To Go is a unique pack containing single serving sachets, so that you can enjoy fresh, great quality Elite Turkish Coffee on the road too – on family outings, business trips, wherever, whenever.
Elite's BALANCE coffee beverage contains nutritional fiber and proteins known as contributors to a sense of satiety. BALANCE coffee contains a combination of corn and chicory fiber with proteins that originate from milk proteins. The coffee maintains its fine taste, providing a perfect coffee experience. For more information about this brand press here
Balance

Balance

Elite's BALANCE coffee beverage contains nutritional fiber and proteins known as contributors to a sense of satiety.
BALANCE coffee contains a combination of corn and chicory fiber with proteins that originate from milk proteins.
The coffee maintains its fine taste, providing a perfect coffee experience.
BALANCE
Elite's BALANCE coffee beverage contains nutritional fiber and proteins known as contributors to a sense of satiety.

BALANCE coffee contains a combination of corn and chicory fiber with proteins that originate from milk proteins.

The coffee maintains its fine taste, providing a perfect coffee experience.
Chocolite has been the strongest in the chocolate milk powder market for over 30 years. Chocolite was developed in the early nineteen-seventies and succeeded in providing exactly the right response to the taste of Israeli children, who love the product's taste and special texture. The original picture of the kids on the Chocolite tin has entered the annals of history, and over the years has been replaced 5 times to freshen up the packaging and keep abreast of the times. Well, maybe the picture has changed, but the taste? The taste is the taste of the all-time Israeli choco.
Chocolite

Chocolite

Chocolite
Chocolite Banana
Espresso Capsules

Espresso Capsules

Espresso
Tailored to the taste of medium-strength, aromatic espresso lovers. The blend is composed of a delicate, harmonious balance of Arabica varieties from three different continents: South and Central America, Asia and Central Africa, in a combination that creates a rich, harmonious balance of tastes and aromas.
Strong Espresso
Adapted to the taste of lovers of extra-strong espresso, a short, powerful shot of espresso the way they drink it in Italy, and an excellent fit with a little sugar to sweeten it.

A strong espresso blend made of Arabica beans from South and Central America and East Africa, which blend marvelously with unique Robusta beans.

Macchiato
Adapted for those who like a mild espresso, long espresso or macchiato. The macchiato blend combines Arabica varieties from South and Central Africa, which give the coffee a fullness and a pleasant tartness, with a little Robusta for power and the piquant aroma of spices and cloves.
Cappuccino
For those who like cappuccino with plenty of milk or a long, strong, full bodied espresso. The cappuccino blend is composed of a delicate balance between the finest Arabica varieties from South and Central America, which give the coffee a fullness and a delicate floral aroma, harmoniously combined with Robusta beans from East Asia.
Decaf
These capsules are tailored to decaf espresso lovers- be it intense and aromatic, long espresso, or with some added milk. Strong decaf espresso blend that combines Arabica varieties from Brazil, that give the coffee its thickness and full-bodied nutty flavors, together with the sweetness of caramel, and Arabica varieties from Central America that typically have subtle aroma and acidity. Strong decaf espresso blend that combines balanced and very harmonious flavors. The coffee is roasted in a slow process consisting of several phases, to enable full control of the roasting for harmonious, rich flavors
At Elite, we know a thing or two about coffee. We've been making it for 70 years, from the finest quality beans imported from far-away lands. Because we're not just another espresso bar – we're special. Out of 2.5 billion cups of coffee poured in Israeli homes every year, 62% are Elite Coffee. We decided to capitalize on this success and on the expertise we've developed over the years to create the perfect coffee experience wherever our consumer wants to enjoy a fine cup of coffee.
The Elite Coffee Café Chain

The Elite Coffee Café Chain

The Elite Coffee Café Chain
The Elite Coffee Café Chain
The Elite Coffee Café Chain
The Elite Coffee Café Chain
The Elite Coffee Café Chain
The Elite Coffee Café Chain
History
1958
Elite made the courageous decision to manufacture instant coffee in Israel, at a time when austerity still left its mark on the Israeli mentality and instant coffee was considered a prestige beverage. In May 1958 the Safed coffee factory was inaugurated. Success was immediate. Consumers attributed not only taste and aroma to the new beverage, but an international lifestyle and ambience as well. Thanks to its affordable price, Elite Instant Coffee quickly became a familiar and favorite product in every household in the country.
1959
In a public opinion survey, Elite was chosen as the leading coffee company in Israel. On the basis of the survey, the slogan that was to accompany Elite for many years, "The people vote Elite Coffee", was created.
1963
Following the sweeping success of Elite Instant Coffee, Elite acquired Café Co in Lod, which had tried to generate competition against Elite's instant coffee without much success. Elite changed its designation from instant coffee to roasted coffee. Among other things, the newly acquired plant manufactured Zip powdered juice drink, Chocolite and Chocopele. Today, it is considered the leading production facility in Israel for the production of various types of roast and ground (R&G) coffee.
1991
Simultaneously with the company's domestic operation, Elite management reached the conclusion that the size of the Israeli market mandated that solutions be found for growth outside Israel. Elite began marketing coffee in Poland, and later established a coffee plant in the city of Poznan, gaining a leading position in the Polish coffee market.
1996
Elite established a roast and ground coffee plant in Romania, launched the coffee brands Pedro's, Sahara and Elita in the Eastern European emerging market, and became leader of the Romanian coffee market.
1998
In this year, Elite's coffee business expanded into more countries in Eastern Europe and the Balkan – Elite acquired coffee plants in Bulgaria, Croatia and Turkey, and increased exports of instant and agglomerated coffee to Russia, as it continued to seek new markets.
2000
Elite continued to take intensive action to expand its international operations and acquired the Brazilian coffee company, Três Corações, "Three Hearts".
2002
At the end of the year a memorandum of understanding was signed for strategic collaboration with Lavazza. The Italian espresso company is ranked Number 1 in Italy with a market share of 47%, and operates in over 70 countries worldwide through an extensive network of distributors, who have made it the biggest and leading company in the world.
2005
Strauss-Elite acquired a Polish company dominating 20% of the domestic coffee market.
2005
In late 2005 an agreement was signed for the merger of Strauss-Elite's coffee operation in Brazil with the Lima Brothers' Brazilian coffee company, Santa Clara.
2007
Strauss-Elite signed a buyout agreement to acquire the partner's holding (60%) in the Doncafé coffee company.
2009
Elite Instant Coffee is announced the most Israeli beverage brand.
2010
Elite Coffee presents Mocha Flavored Elite Instant Coffee.
2011
Strauss Coffee launches Finjan Turkish Coffee.
2012
Elite Coffee launches its espresso capsules.