Elite

Elite's world of chocolate and confectionery is a magical one, filled with happy moments and sweet delights.

Elite's candies have been known to every child in Israel since the nineteen-thirties, when Elite's first chocolate factory was built in Ramat Gan.

Over the years the brand evolved and became the leading name in the country when it comes to confectionery and sweet snack bars. Today, Elite manufactures a broad product basket that provides a response to the leading consumption trends, Health & Wellness, Fun & Indulgence, and coffee.

1933
Elite's first factory is built in Ramat Gan
"Shamnunit"
"Shamnunit" was Elite's first chocolate name, the brand later became the highly popular, well-known "Para" (cow) chocolate
2000
Elite enters the bakery market and launches a product line under the "Hagiga" (Celebration) brand
Product Family
For more information about the brand press here
Pesek Zman Bars

  • Classic Pesek Zman

  • Pesek Zman Big Bite

  • Pesek Zman 4Play

  • Pesek Zman Hazelnut Rolls

  • Pesek Zman White Rolls

Classic
Big Bite
Pesek Zman 4Play
Pesek Zman Hazelnut Rolls
Pesek Zman White Rolls
Pesek Zman Tablets

  • Classic

  • White Chocolate

  • Truffles

  • Coconut

Classic
White Chocolate
Truffles
Coconut
Pesek Zman Family Packs

  • Mini Classic Pesek Zman

  • Pesek Zman Mix

Mini Classic Pesek Zman
Pesek Zman Mix
For more information about the brand press here
Mekupelet
The classic version, made of milk chocolate folds
Mekupelet
The classic version, made of milk chocolate folds.
Mini Mekupelet Family Pack
Your favorite snack in a smaller version and a family-size pack
Mini Mekupelet Family Pack
Your favorite snack in a smaller version and a family-size pack
A milk chocolate bar with puffed rice – sweet and crunchy. This classic chocolate bar is a favorite among teenagers, but adults can't resist it either.
Taami
Taami
A milk chocolate bar with puffed rice – sweet and crunchy. This classic chocolate bar is a favorite among teenagers, but adults can't resist it either.
Everybody knows the secret of Egosi: a rich abundance of nougat, whole hazelnuts and a yummy layer of caramel, but no one can withstand rediscovering the secret again and again. Because Egosi, one of Israel's first chocolate bars, is simply the best there is.
Egosi
Egosi
The chocolate bar that leaves you licking your fingers: Kif Kef, chocolate-coated wafer fingers. Kif Kef is virtually a member of the family – it's been here since we were kids and is simply addictive. The chocolate bar everyone loves – adults with coffee, and kids share it with their friends. Lucky there are four fingers in each bar…
Kif Kef
Kif Kef
Kif Kef White
Kif Kef with popping candy
Kif Kef Extra Milk Cream
Kif Kef Sticks - Coconut
Kif Kef Sticks - Bitter
Kif Kef Sticks - Chocolate
Kif Kef Sticks - Nuts
Kif Kef Sticks - Crackles
Tortit
Tortit
Tortit Pack
Twist
Twist
Twist Pack
These colorful, happy monster-shaped wine gums in wonderful fruit flavors contain no artificial food coloring and are great fun for kids. When you add the fruit puree and sealed pack with the Elite quality stamp, you understand why Gumiflezet is the best candy for your kid. Gumiflezet has a whole online planet filled with surprises and games for kids! Visit us at www.gumiflezet-elite.co.il
Gumiflezet
Fruit-Flavored Whipped Soft Candy
Fruit-Flavored
Sugared, Fruit-Flavored Sour Candy
You're expecting guests or simply want something sweet to go with your coffee? Elite's cake series is the perfect solution for entertaining, a birthday, or a nibble – it includes a broad variety of tastes and textures – brownies made with real Elite chocolate, Swiss rolls filled with assorted rich creams, cakes for kids with colored candy, cakes with chocolate icing and pound cakes in a variety of flavors.
Elite Cakes
Chocolate cake
Chocolate Chips cake
Marble cake
Chocolate cake with Milk cream and candies
Chocolate cake with Candies
Chocolate cake with Chocolate cream
Chocolate cake with Berries
Chocolate Roll with Chocolate coatings
Apple Cinnamon cake
Chocolate Coconut Brownies
Coconut Roll with Chocolate coatings
Instant Coffee Brownies
Orange Chocolate Brownies
Rich Brownies cake
Apple Cinnamon Roll with Chocolate
Hot Chocolate cake
Hot Vanilla cake
For more information about the brand press here
Basic Baflot
The original chocolate flavored and lemon flavored.
Chocolate Baflot
Lemon Baflot
Chocolate Baflot 1Kg
Baflot With Extras
Coated Baflot
Truffles and crumbs Baflot
Cheesecake and crumbs wafers
Birthday Baflot
Black & White Baflot
The favorite Black & White "Baflot:" make a comeback – cocoa flavored wafers with French vanilla cream filling.
Black & White Baflot
The favorite Black & White "Baflot:" make a comeback – cocoa flavored wafers with French vanilla cream filling.
Sugar-Free Baflot
Sugar-Free Baflot
Limited Editions
As summer approaches, we will be launching two limited, especially summery editions of "Baflot" - Vanilla Ice Cream & Cookies and Banana Punch Ice Cream. The limited editions will be with us until the end of the swimming season (at least…)
Vanilla Ice Cream & Cookies
Banana Punch Ice Cream
Quarter to Seven
"Quarter to Seven" crispy thin chocolate-coated wafer rolls filled with hazelnut cream – the classic product is back on the shelf, along with two new flavors!
Wafer Rolls
Hazelnut Quarter to Seven
Thin wafers filled with hazelnut cream, coated in milk chocolate with a sprinkling of nuts.
Dark Chocolate Quarter to Seven
Thin wafers filled with a rich truffle cream, coated in dark chocolate with a sprinkling of nuts.
At home in front of the TV, at work or at the cinema – Elite Popcorn – natural-flavored, ready-to-eat popcorn made of natural corn kernels in a bag with enough room for the whole family to put their hands in.
Popcorn
Popcorn
Milk Chocolate Hearts
Milk chocolate delights filled with excellent hazelnut cream
Dark Chocolate Hearts
Dark chocolate delights filled with excellent hazelnut cream
Milk Chocolate Hearts
Milk chocolate delights filled with excellent hazelnut cream
Mini Chocolate Case
Mini Chocolate Milk, White And Dark
Box of superior dark chocolate 70% cocoa solids
Box of superior milk chocolate, "Megadim"
Assortment of white chocolate, superior milk chocolate, superior dark chocolate 70% cocoa solids
Box of superior milk chocolate
History
1933
A place at the end of Ramat Gan Eliyahu Fromchenko, a Russian-born Jew who lived in Latvia, establishes a chocolate and confectionery manufacturing plant called Elite in the "city of gardens", Ramat Gan.
1938
Chocolate from the Holy Land Elite began to manufacture chocolate for the British army and the allied forces stationed in the region. Following the local success of "Shamnunit", Elite began exporting chocolate to Jewish communities abroad.
1956
Elite is in Nazareth, too Elite bought the C.D. confectionery factory in Nazareth. The acquisition of C.D. was a milestone in Elite's development, as it increased the company's output and production capacity in the growing market of the young Israeli state.
1962
The biggest company in the confectionery market Abba Fromchenko, Eliyahu's son, and Mark Mosevics, son of the co-founding Mosevics family, begin working together. Their collaboration was to lead Elite to become the biggest company in the Israeli coffee and confectionery market.
1970
How sweet it is… Elite merges with Lieber in exchange for 4% of Elite's shares. Thus, Elite became the leading company and the biggest (and virtually exclusive) manufacturer in the Israeli confectionery market.
1970
Maccabi Tel Aviv Basketball Recognizing that a big company is obligated to help the community in the spheres of education and culture, Elite management decided to sponsor the Maccabi Tel Aviv basketball team.
1973
On the battlefront, at the forefront of the economy During the Yom Kippur War Elite continued to manufacture and supply its products to the security forces and the civilian market. That same year Elite went public, raising $3.2 million in a share and capital note issue.
1976
Megadim for the ultra-Orthodox sector Elite launched the Megadim series – chocolate and confectionery for the ultra-Orthodox Jewish sector, manufactured under strict kosher guidelines which included supervision from milking through to packaging
2000
Elite bakes up a storm Elite enters the cookie segment of the bakery market and launches a product line under the "Hagiga" (Celebration) brand.
2004
Strauss-Elite, the merger! Under the management of Ofra Strauss and Erez Vigodman the biggest merger in the Israeli food market was consummated, creating the second largest food company in the country with a strong, growing home base in Israel, supporting impressive international growth.