JOY

There are small pleasures which we experience on a daily basis, and large pleasures which we experience more rarely, once in a lifetime or perhaps only in our imagination.

A small, daily pleasure can be just as enjoyable as our biggest fantasy .

Because at the end of the day, it is all about indulging, and JOY is a great small pleasure.

Meet JOY , a dessert brand developed with the longstanding knowledge and expertise of Strauss Dairies . As the category leader, it is important for us to provide a new sensory experience and enhance your total experience in the world of desserts. Following a long technological development, we came up with a new series of desserts with indulging extras that joins our familiar, loved desserts.

 

About the New Series:

The Indulging-extras Series – a new series of desserts with a technological breakthrough that facilitates the combination of a dessert with extras . For the first time in Israel, we are launching a series of desserts in the following flavors: chocolate with coconut flakes , vanilla with chocolate chips, chocolate with strawberry mash and dark chocolate with chocolate chips.

The Classic Series - a series of smooth desserts in three flavors: chocolate, vanilla and dark chocolate, under the new brand, with additional new flavors to follow.

The Low-calorie Series - chocolate, vanilla and dark chocolate.

Product Family
The classic series

The classic series

Indulging in chocolate-flavored, vanilla-flavored and dark chocolate-flavored dairy desserts
Chocolate-flavored
Dark chocolate-flavored
Vanilla-flavored
White chocolate
The indulging-extras series

The indulging-extras series

Enjoying chocolate-flavored, vanilla-flavored and dark chocolate-flavored dairy desserts with indulging extras such as strawberry mash, coconut flakes and fine bittersweet chocolate chips (97% cocoa solids)
Chocolate-flavored with coconut chips
Chocolate-flavored with strawberry mash
Vanilla-flavored with chocolate chips
Dark chocolate-flavored with chocolate chips
The low-calorie series

The low-calorie series

Enjoying chocolate-flavored, vanilla-flavored and dark chocolate-flavored dairy desserts at up to 0.5% fat and 64 calories
chocolate-flavored
dark chocolate-flavored
vanilla-flavored

Q & A

Question
What flavors/series does JOY include?
Answer

The Indulging-extras Series – a new series of desserts with a technological breakthrough that facilitates the combination of a dessert with extras . For the first time in Israel, we are launching a series of desserts in the following flavors: chocolate with coconut flakes , vanilla with chocolate chips , chocolate with strawberry mash and dark chocolate with chocolate chips .
• The Classic Series - a series of smooth desserts in three flavors: chocolate, vanilla and dark chocolate, under the new brand, with additional new flavors to follow.
• The Low-calorie Series - chocolate , vanilla and dark chocolate


More surprising and indulging flavors and extra will follow !  

Question
Why were Hagolan Desserts, Strauss Desserts and Ta’anug taken off the shelves ?
Answer

The Classic Series is the same  Hagolan Desserts and the Low- calorie Series is effectively Ta'anug.


As the category leader, it is important for us to provide a new sensory experience and enhance your total experience in the world of desserts. Following a long technological development, we came up with a new series of desserts with indulging extras that joins our familiar, loved desserts that will be sold under an umbrella brand - JOY.

Question
Product comparison shows differences in the ingredients labels between Hagolan Dessers/Taanug and JOY. Is there any change?
Answer

There is no change in the recipe . Following slight changes in the provisions of the Standard, we updated the wording - Adding a coconut allergen in all products, and adding sodium phosphate some of the products.