Over the past decade, Strauss Coffee B.V. has grown to become one of the top 5 global coffee players in terms of green coffee procurement and one of the fastest growing branded coffee companies in the world. Our coffee brands have a leading position in Israel and Brazil and our brands have strong market presence (#1 – #3 brands) in Poland, Romania, Serbia, Russia and Ukraine.
Our flexible and agile approach across both how we meet the local needs of the consumer and manage the supply chain, plus our strength in building partnerships and growing through acquisition in developing markets, have been key drivers to that growth.
Headquartered in Amsterdam, The Netherlands, we pride ourselves in our highly capable independent local business teams building strong local brands and support them with a small, centralized structure. This includes a centralized purchasing center for green coffee is based in Switzerland and some operations in Vietnam, a significant coffee growing region.
We also have a strong R&D and innovation center based in Israel focusing on various areas including taste, smell, freshness, quality, and capacity improvements among others.
In 2005, we combined businesses and local market knowledge to create Três Corações, a joint venture in Brazil owned by Strauss Coffee (50%) and by São Miguel (50%).
Strauss Coffee B.V. completed an agreement with Norddeutsche Kaffeewerke GmbH (NDKW) in Germany in 2012 to produce freeze-dried instant coffee, a product requiring specialized and advanced manufacturing processes.
In addition to our focus on the core Roast & Ground and instant coffee segments, we also produce and sell cappuccino, espresso, teas, and other complimentary products such as hot chocolate, etc. in retail. Alongside activity in the retail market, we provide services and solutions for coffee consumption away-from-home (AFH), mainly to HORECA (hotels, restaurants and cafes) and working places.
We believe in ensuring sustainable coffee production and play a part in collaborating with 4C, an organization that advocates sustainability in green coffee.
Overall, Strauss Coffee B.V. has 14 production sites around the world and employs more than 6,000 people.
Strauss Group partnered with TPG Capital (Texas Pacific Group), a leading global private investment fund, enabling TPG to acquire a 25.1% stake in Strauss Coffee in 2008. In 2017, Strauss Coffee repurchased all the shares of TPG in Strauss Coffee.