Our Portfolio

Strauss Group is an international corporation with a portfolio of five companies, which provide a response to two leading world trends – Health & Wellness, and Fun & Indulgence.

Strauss manages and develops its business in order to offer a wide range of quality Food & Beverage brands to the entire populations, which are marketed through various commercial channels.

The Group has 14,000 employees worldwide, is active in more than 20 countries.The Group’s turnover is estimated at NIS 7.6 billion in 2015, of which its international operations account for 49%.

Strauss has collaborations with Danone, PepsiCo, Haier, Virgin and the global private investment firm TPG Capital.

Strauss Group is traded on the Tel Aviv 25 Index, which includes Israel’s largest public companies, and has an AA+ credit rating.

Our companies

Strauss Israel

As an international company whose home base is in Israel, Strauss is considered the largest Food & Beverage company in Israel. Strauss Israel is active in a variety of Fields of Activity, ranging from milk and milk products through fresh Dips & Spreads, salty snacks and confectionery, to coffee, water, olive oil, honey – and more. The Company’s brands in all its core categories command a leading position in the Israeli food market and include many of the Israeli public’s favorite and most nostalgic products.

Strauss Israel operates some 20 sites, which include manufacturing facilities and logistic centers located from Safed in the north to Yotvata and Eilat in the south. The Company’s products are distributed through around 13,000 points of sale. In Israel, Strauss employs around 5,000 people.

Over the years, Strauss has devoted many resources with the aim of delivering the best of innovation and quality to the Israeli consumer’s table, meticulously observing the most advanced standards in the world in the development and manufacture of food products.

 

Management Team

Zion Balas
Zion Balas
CEO Strauss Israel

 

Born: 1964
Education: BSc in Industrial Engineering and Management, Technion – Israel Institute of Technology, Haifa, graduated with honors (1991).

Previous Positions: CEO Sales Division, Strauss Israel (2006-2009); CEO Away From Home (AFH) Consumption Category, Strauss-Elite Israel (2005-2006); CEO Sales Division, Strauss Fresh Foods (2003-2004); VP Operations Strauss (2000-2003); Logistics Manager, Strauss Dairy (1998-2000); Production Manager, Strauss Dairy (1994-1996); Concrete Plant Manager, Pioneer (1991-1993).

Dvora Meczyk
Dvora Meczyk
VP Human Resources Strauss Israel

 

Born: 1960
Education: B.A. in Psychology, BarIlanUniversity; M.A. in Labor Studies, TelAvivUniversity; Diploma studies in Journalism
Previous Positions: Organizational Consultant, Israel Defense Forces Leadership School (87-93); Organizational Consultant, Lotem Strategic Organizational Development (93-97); Organizational Consultant, Go On Ltd. (97-99); HR Manager, Sales Division, Strauss Fresh Foods (99-04); HR Manager, Sales Division, Strauss-Elite (04-07).

Ariel Chetrit
Ariel Chetrit
CFO Strauss Israel

 

Born: 1971
Education: MBA in Finance and Accounting, CPA
Previous Positions: CPA in the Accounting & Reporting Division, Israel Securities Authority (97-03); Professional Department Manager, Corporate Division, Israel Securities Authority (03-05); Managing Partner, real estate brokerage firm abroad (05-07); Controller and Treasurer, Strauss Group (08-10).

Eyal Dror
Eyal Dror
CEO Fun & Indulgence Division

 

Born: 1970
Education: B.A. in Communication & Management; MBA majoring in Marketing
Previous Positions: Marketing Manager, Institutional Market (01-02); “‘On-the-Go” Manager (03-05); Manager, AFH Consumption Category (06-07); Private Market & Distribution Manager (08-09); VP Sales (09-13).

Moshe Riany
Moshe Riany
VP Supply Chain Strauss Israel

 

Born: 1970
Education: Economics and Business Administration
Previous Positions: Variety of positions at Hogla-Kimberly, including BU Manager, VP Sales & Logistics, VP Supply Chain (83-05); CEO of Graffiti Office Equipment & Paper Marketing Ltd. of the American Israeli Paper Mills group (05-07).

Raanan Kovalsky
Raanan Kovalsky
VP Sales Strauss Israel

 

Born: 1969
Education: B.A. in Business Management, majoring in Finance
Previous Positions: Manager, DTS Salty Snacks sales team (97-99); North Branch Manager (99-01); TM Manager (01-03); Manager, DTS Salty Snacks (03-07); National Sales Manager, Salty Snacks (07-11); Trade Manager, Sales Division (11-13).

Daniel Singer
Daniel Singer
CEO Strauss Frito-Lay

 

Born: 1964
Education: B.A. in Economics and Business administration; M.A. in Economics, The Hebrew University of Jerusalem.
Previous Positions: Financial positions in Strauss Sales Division (97-01); Planning and Control, Strauss Group (01-05); CFO Strauss Israel (05-10); Marketing Director, Strauss Frito-Lay (10-13).

Erez Paz
Erez Paz
CEO Strauss Dairies

 

Born: 1963
Education: BSc in Industrial Engineering and Management, Ben Gurion University; MBA, University of Bradford, England.
Previous Positions: VP Marketing, Central Bottling Company (Coca-Cola Israel) and other positions with Coca-Cola Israel (94-03); VP Marketing, Visa Cal (04-08); VP Marketing, Partner Communications Co. Ltd. (08-10).

 

Eli Itzkin
Eli Itzkin
CEO Strauss Fresh Foods

 

Born: 1967
Previous Positions: Sales Division, various positions (96-09); Manager, Large Customers; Retail Marketing Manager (09-10); Strategy Manager, Health & Wellness Division (10).

Nadav Arens
Nadav Arens
CEO Elite Coffee

 

Born: 1970
Education: B.A. in Economics, MBA
Previous Positions: CFO Coffee Division (01-05); Manager, AFH Coffee Unit (06-07); CEO Elite Coffee café chain (08-10).