How Did Baby Carrots Come to the World?
The question “How did baby carrots come to the world?” was asked for a reason. Baby carrots are one of the most common snacks in the lunch boxes of American children. Yes, you read correctly: a vegetable is one of the most popular snacks among… children. So next time your children refuse to eat vegetables, you may want to ask them if they know how baby carrots came to the world.
All of us have come across an unsightly carrot, at one time or another that looks more like a mutation than a carrot. Well, did you know that these “damaged” carrots resemble the taste and crunchiness of “beautiful” carrots? This is how the story of baby carrots actually began: the “ugly duckling” that became the most desirable swan in the U.S., and is now going to conquer the world at large.
The hit that drove America crazy
California is the capitol of American carrots. The State accounts for 70% of carrot consumption in the U.S. The enormous “depreciation” quantity of these unsightly carrots made growers lose sleep over it and lose huge amounts of money on excellent carrots that didn’t pass the “catwalk” test like their fellow garden-bed inhabitants. The damaged carrots were sold at ridiculously low prices to the animal food sector or to the beverage industry.
And then came the idea: you take the unsightly carrots, cut them into 4-5cm bits, trim the edges, peel, polish, wash and…sell them as carrot snacks on the market. Success was almost immediate: within a short period of time the depreciation quantities were no longer enough to meet demand for the new snack. Some growers abandoned classic carrot growths and moved to the special types used in the hit that drove America crazy. The average amount of carrots consumed by Americans each year increased by tens of percent.
Once baby carrots entered the snacks category (and effectively opened a new category in the market), everyone profited. Carrots reclaimed their sexy and promising position in a balanced diet, while also becoming accessible and loved as a snack.
Following are several commercials from the world that branded baby carrots as snacks for all intents and purposes:
Israelis and Europeans are also about to enjoy this ultimate snacking hit. Strauss Fresh Foods is currently inaugurating a new production plant designed to develop carrots for snacking. Under a joint venture with Kibbutz Shluchot (a large carrot exporter), we are working on the introduction of this category in Israel. In view of growing awareness of healthy, balanced, enjoyable, guilt-free food products, I am confident that our products will be successful.
I hope that you, too, are clearing a space in your refrigerator for our new rising star, the carrot, and wish all of you pleasant snacking.
First published on Strauss blog: Food For Thought