Women Business Owners, It’s Time to Step Forward

Following the launch of the “Jasmine Forum for Women Business Owners”, Ofra Strauss, Chairperson of the Strauss Group Board of Directors and President of Jasmine, talks about the establishment of this Forum and shares with us a lecture by Heather Reisman, Founder and CEO of Indigo Books & Music Inc., who presented her fascinating success story at the first Forum meeting .

Over the past years I have served as President of Jasmine, which promotes women owners of small and medium businesses across all Israeli sectors. This year we decided to initiate and establish a special forum which will provide these women with the opportunity to meet with women business leaders from around the world, who have become a success story.


But before I tell you about this initiative in detail, it is important to explain that while 99% of all businesses in Israel are defined as small and medium businesses, the representation of female -owned businesses within them is too small ( less than 5%).

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Daniela Prusky-Sion
Daniela Prusky-Sion
Director, Global Sustainability and Internal Communication
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