Gadi Lesin said today: "Zion Balas has extensive experience within the Strauss Group, fulfilling various senior managerial positions, successfully steered complex and challenging processes over the past years. I am convinced that his strategic and leadership capabilities combined with his high performance skills, and his good interpersonal capabilities, will enable Zion to be highly successful at implementing Strauss Israel's challenges in the years to come."

Erez Vigodman said today: "Zion Balas has made a long professional journey at Strauss, with success in all the roles he had fulfilled. I congratulate Zion on his appointment as the next CEO of Strauss Israel and am convinced that his high leadership and professional capabilities combined with the vast and diverse experience he has accrued in senior managerial positions at Strauss will enable him to steer Strauss Israel successfully forward in the coming years, becoming an important part of further growth and expansion of the Group as a whole."