Why is the bag full of air?

Truth is, we wanted to put you all in a party mood, even if you forgot the balloons. Just kidding… Actually, there’s a really good reason. First of all, each bag of Doritos weighs the same (the weight is also noted on the bag). Second, the bag is filled with air to protect the product from being damaged during handling (trucks, price stickers, stacking on the shelf, etc.), so that you don’t end up with a bag full of crumbs.