Global Presence

We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
Israel USA Netherlands Brazil China Romania Japan Australia Mexico Canada Switzerland Poland Serbia Singapore Germany Ukraine Russia UK Costa Rica Cyprus Finland Portugal

Australia

Max Brenner

Max Brenner's activity in Australia

In 2000, Max Brenner's vision of creating a new, global chocolate culture began to take shape when the first Chocolate Bar opened in Sydney, Australia.

The country embraced the brand with open arms, and by 2007, over 1.5 million consumers had visited the chain's multiple Australian locations. A loyal following developed, with many fans visiting their favorite Chocolate Bar weekly for their chocolate "fix". In addition to the regulars, Max Brenner locations also became a "must" for tourists.

Today there are more than 30 Max Brenner Chocolate Bars in Australia, located mainly in Sydney and in Melbourne.

PepsiCo-Strauss Fresh Dips & Spreads

PepsiCo-Strauss Fresh Dips & Spreads' activity in Australia

Obela Australia was established in December 2011 as Obela Fresh Dips & Spreads, and is today in charge of the delivery and marketing of a line of chunky dips under the Red Rock Deli (RRD) brand to leading food retail chains in Australia.

RRD's dips are a premium line of chunky dips launched by PepsiCo in Australia in September 2011, presently managed and operated by Obela Australia as part of our product portfolio. The dips consist of vegetables, nuts and cheese and are available in popular flavors such as Red Pepper, Pecorino and Cashew with Thai Chili, Lemon Grass, Coriander and Cashew. Our consumers are food lovers who seek an eating experience consisting of top-quality fresh ingredients, shared by family and friends.

In September 2012 Obela Australia completed the acquisition of the Copperpot production plant, which formed a significant step in Obela's global expansion. The acquisition granted Obela immediate access to production means and to an excellent operations team in Australia, which will serve as infrastructure for Obela's launch in Australia.

Australia has a sophisticated food culture that includes influences from all over the world. Australia, like Israel, is a melting pot of cultures. Australians are very friendly people, and families and friends usually barbecue three to four times a week during about nine months of the year. It has the most diverse dips market in the world, with ten brands and hundreds of flavors.

The first sampling tests held among consumers show that Obela's hummus is considered superior to rival products in terms of products and packaging, and the overall concept was awarded the high score of 76%. Obela plans to launch a series of 12 new flavors, and senior people in the retail market have expressed enthusiasm about Obela being expected to take strategic leadership of the growth of the dips and spreads category.