Global Presence

We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
Israel USA Netherlands Brazil China Romania Japan Australia Mexico Canada Switzerland Poland Serbia Singapore Germany Ukraine Russia UK Costa Rica Cyprus Finland Portugal

Mexico

Fields of Activity

Partners

PepsiCo-Strauss Fresh Dips & Spreads

PepsiCo-Strauss Fresh Dips & Spreads' activities in Mexico
Following the formulation of strategy and the investment of $10 million, Obela built a hummus manufacturing plant in Mexico City and in 2012 launched hummus in the Mexican market in three flavors– Classic, Chipotle and Red Pepper.
Mexico has a wonderful cuisine, and the tastes of this country can be found all over the world. Mexican cuisine is very sociable, and friends and family enjoy sharing a meal together. Hummus is a great new addition to the Mexican cuisine. As consumers in the region told us, what they like most about this food is its versatility – you can enjoy it with pita bread or as a dip with carrots, sharing it with the people you love. Hummus is rich in flavor and beneficial to health, and can be served in a variety of ways to create unique flavors, such as on a tortilla to vary the traditional guacamole.
Obela products are available in groceries and supermarkets such as Wal-Mart Stores (Superama), Comexa, Chedraui and Soriana, as well as the Costco and Sam's Club chains. In the next stage Obela will be penetrating hypermarkets, where it will offer a far broader variety of flavors.