Global Presence

We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
We are active in 20 countries worldwide in our diverse fields of activity through partnerships with multinationals. We bring our know-how in Coffee, Water, Chocolate, Dips & Spreads to diverse markets and cultures, making them accessible to people just the way they like them, adapted to local tastes and habits.

There's no need for a tiring journey to get to know our cross continental activity. Let your fingertips take you around the world to meet our local brands.
Israel USA Netherlands Brazil China Romania Australia Mexico Canada Switzerland Poland Serbia Singapore Germany Ukraine Russia UK Costa Rica Cyprus Finland Portugal

USA

Fields of Activity

Partners

PepsiCo-Strauss Fresh Dips & Spreads

PepsiCo-Strauss's Fresh Dips & Spreads activity in the USA

In August 2005 Strauss acquired 51% of Sabra, a Mediterranean salads brand marketed in the US. With the help of the extensive know-how in dips & spreads and fresh foods accumulated by Strauss, supported by a vision and belief in the category, the Sabra brand grew and made its way into more and more households across USA.

In light of Sabra's success, in 2007 PepsiCo entered into a 50/50 partnership with Strauss Group in the American company, and together, we built a new consumption world of fresh, ethnic dips, food that is authentic and healthy. Sabra has become the fastest growing brand in the refrigerated dips and spreads category and is today considered the leading hummus brand in America, with a market share of 57%.