• Milky is celebrating 30 years !!! It was launched by Strauss in 1979.
• Milky is the highest selling milk dessert in Israel
• The secret to  Milky’s whipped cream – is one of the best kept secrets in the company
• Out of all the whipped cream desserts in the world, Milky has the highest consumption rate
• Milky is considered one of the strongest and most coveted brands in Israel
• Milky has a unique eating ceremony – tell me how you eat your Milky and I’ll tell you who you are ….
• It took our competitors over ten years after Milky was launched to come up with a similar product – most of the products developed did not survive.
• In all Milky advertisements there is the constant “fight for the Milky” theme. These movies have become a genre in their own right and very popular among Israelis.
• The brand’s first advertisement was featured in 1986 in a movie theater.
• The Milky Girl role is one of the most sought after in Israel