Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Bakery and Cereals
Bakery and cereal products accompany you throughout the day. We're here to make sure you enjoy a variety of top-quality bakery and cereal brands, whenever and however you like them. Everyone knows that breakfast is the most important meal, because it gives us the strength and energy we need for a busy day. It's no wonder that healthy, high-fiber grains with superb energy values, such as oatmeal, are an excellent way to start the day with a delicious and healthy meal that gives us the energy to get us through our day. To benefit from the nutritional values of oats at other times during the day as well, Energy's cereal bars help us overcome those hunger pangs that make our stomach growl in the middle of the work day or while on our way from one meeting to the next. Tasty, quick and nutritious. Not a day goes by without that sweet moment all of us look forward to, taking time out to relax for a while and indulge ourselves as we enjoy our afternoon coffee. This is the right time to help yourself to a slice of your favorite Elite cake. And when we get home and sit down for dinner with the family, it's fun to bring a new statement to the table, a little twist that will upgrade the entire meal. Elite Crunch gives that extra touch to supper and lets the whole family enjoy it in different ways – dip it, use it to "mop" your plate, or simply eat it as it comes.

  

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Bakery and Cereals In The News

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Israel
01/01/1970

Israel's Products of the Year 2014

Product of the Year awards are presented in 30 countries around the world, and last night (Sunday), Israel's Products of the Year 2014 were announced in a ceremony held in Israel for the ninth year. All products and services winning the innovation awards were voted by the Israeli public in a comprehensive consumer survey conducted by Kantar Media research institute (with more than 2,000 participants), which is similar to the one conducted worldwide .Strauss Group in Israel won the Innovative Company Of The Year title, together with Shufersal. Zion Balas , CEO of Strauss Israel: " Innovation is our growth engine, and we invest most of our resources in making new, diverse offerings to consumers. We are pleased to see that our consumers appreciate that."Rami Ronen, CEO of Strauss Water, winner of two of this year's product awards: "Throughout the year we engage in the development of innovative technologies that expand the range of our solutions and contribution to consumers' quality of life. In the past year we set a new standard and I am glad that our consumers acknowledge that."Strauss brands winning the Award:Tami 4 Bubble BarThe water bar that makes soda water as well! This Bubble Bar provides sparkling water at a click of a button, just before pouring, in a precise measured cup amount and three sparkling levels. Tami 4 TouchA water bar tailored to the modern consumer, using color LCD touch screen, simple icons, large at-a-touch amounts of pouring water,  and a programmable water boiling mechanism . Milky ShakeAs of today, you can drink your Milky dessert. Just shake, rattle and enjoy a new experience of  taste .  Energy's 5 Grain Mini Rice and Corn CakesTasty snacking to prevent a sense of hunger throughout the day. The mini cakes in this series contain five whole grains with dietary fiber and come in sweet flavors .Yad Mordechai's Small-Size Personal-Flavoring Olive Oil Bottle A convenient solution to flavoring foods with olive oil during a meal : a small, light and non-fragile bottle with a nozzle that facilitates gentle to-taste dripping of quality olive oil.