Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Fresh Vegetables
The tastiest dishes are made of Fresh Vegetables that reach the kitchen straight from the field. Crisp, high quality vegetables that turn any meal into a celebration of freshness and health.

The fresh smell of the field that lingers between the leaves, the strong, happy colors of freshly picked vegetables make the eating experience especially enjoyable.

We established Strauss Fresh Vegetables to enable consumers to enjoy vegetables, assorted salad mixes and a variety of lettuces, all of the highest quality and the broadest, tastiest range, with the utmost convenience. The vegetables mixes are prewashed and ready to eat and allow for a quality home-made meal, even in the fast paced, busy lifestyle we lead today.

Strauss Fresh Vegetables provides consumers with freshly harvested, high quality vegetables, every day. The freshness and quality start in the field, thanks to continuous contact with the growers, the choice of the finest varieties, and accompaniment of the growers from planting to gathering the harvest, through to the washing, sorting, and fast distribution of the products to points of sale. All of these processes are accompanied by a specialist agronomist who applies a sophisticated quality testing system to each of the production stages.



Brands

Areas of Activity