Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Honey
Honey is a gift of nature. Man has recognized the amazing benefits of this wondrous food for thousands of years.

Honey is a natural product produced by honeybees. The bees collect nectar from flowers, transform it into Honey by a process of regurgitation and evaporation, and store it as a primary food source in wax honeycombs inside the beehive.

Honey is a natural sweetener, and its health and nutritional benefits have been known since ancient times. It is an essential ingredient in a large variety of folk remedies, is considered a natural source of available energy for athletes, and for children, Honey is a natural, healthier alternative to spreads that contain fats. It also does not cause tooth decay!

We have the privilege of being active in one of nature's most wondrous products – pure Honey. We believe that everyone deserves the right to enjoy high quality, pure Honey, and thus, to experience a sweet, tasty touch of nature.

Honey means Yad Mordechai. Yad Mordechai is the leading brand in the category in Israel. The Yad Mordechai Apiary is the largest in the Middle East. Our Honey undergoes the most rigorous control processes, and has been awarded the Standards Institution of Israel's Gold Label as a token of esteem, in recognition of outstanding quality in the production and management of Honey.



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Areas of Activity