Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Olive Oil
Our Olive Oil, produced from a unique blend of varieties, is healthy oil with a delicate aroma and wonderful taste.

Olive Oil embodies a whole world of natural aromas and tastes. To us, it is an exciting everyday wonder. Not without reason is it considered the finest of oils, and we believe everyone deserves the right to enjoy the experience of top-quality, natural, tasty Olive Oil. We are proud to be a part of this essential agriculture and to contribute to its development.

Our Oil is extra virgin Olive Oil produced from diverse olive varieties in the cold press process, at a temperature that does not exceed 35°C, to preserve the natural benefits and healthiness of the oil.



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Olive Oil In The News

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 Five Strauss Brands Voted By Consumers As  "Product of the Year 2015" Award Winners
16/03/2015

Five Strauss Brands Voted By Consumers As "Product of the Year 2015" Award Winners

Two days before general elections in Israel, consumers' choices of the most innovative products and services in 2015 were announced yesterday, March 15, in Tel Aviv. The title "Innovative Company of the Year" is shared this year by Strauss, Unilever and The Central Company, with five wins each.These are the winning products of Strauss, by categories: Refrigerated Salads – "Market Flavors" pulses salads, Chewing Gum - MUST 45 Minutes, Olive Oil - Yad Mordechai Olive Oil in a designer bottle, Coffee – Elite Balance Coffee, and Yogurt Drinks - Danone Extra Fruit family-size bottle.550 people attended the annual ceremony at the Tel Aviv Museum of Art: chief executive officers, vice presidents of marketing and marketing managers of major manufacturers in Israel with CEOs of leading retailers, journalists, academics and top executives in the Israeli economy. Product of the Year Awards are granted in 30 countries worldwide, and last night, at a celebratory 10th anniversary ceremony, the 2015 Products of the Year in Israel were announced. These products and services won innovation awards, as voted by the Israeli audience in the most comprehensive consumer survey of its kind conducted by the research institute Kantar Media using TNS MySeker (with more than 2,000 consumers participating) in an identical manner to the survey conducted in the world.In this 10th anniversary of the Product of the Year awards, a record-breaking number of wins was achieved in the Israeli competition with 60 awards granted to innovative products and services marketed in the country, from dairy products through to toiletries and household goods, to applications, services, and consumer electronics.