Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Pasta
The history of Pasta takes us back to the time of Marco Polo, who brought it home to Italy from his travels. Since then, it has gained pride of place in our daily diet.

One of the most popular kinds of Pasta is stuffed Pasta, such as tortellini and ravioli. These little dumplings, served with the right sauce, make for a great hot meal.

In 1995 Strauss created a new category on the shelf and began to manufacture a variety of fresh filled Pasta products at our factory in Carmiel. Over the years we have continued to invest in the development and launch of new products based on the concept that fresh Pasta is an especially tasty, healthy meal for adults and children alike.

In developing our products we placed special emphasis on the taste, as well as the balanced nutritional composition and ease of preparation – all it takes is one minute in boiling water or a bubbling sauce and you have a healthy, tasty, fun meal.

Served with a simple sauce or as the basis for a special, rich culinary creation, our fresh pasta products make for an experience that is easy to fall in love with. Buon Appetito!



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Areas of Activity