Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let's take a close look at our diverse areas of activity and the brands through which we improve people's lives everywhere.
Salty Snacks
For the past two decades Strauss has specialized in manufacturing salty snacks in a variety of flavors that cater to people of all ages, so it's no surprise that you can find our snacks in every home in Israel.

Our Salty Snacks are made from choice raw materials and contain no artificial food coloring or preservatives. Tapuchips are made from 100% natural potatoes and Doritos, Cheetos and Shoosh – from selected corn kernels.

Over the years we have added new flavors besides the natural flavor snacks and made special adjustments to tailor our products to the tastes of different populations.

Strauss manufactures its salty snack products in collaboration with the international corporation, PepsiCo, under the Frito-Lay brand name.

Although our salty snacks have been around for quite some time, we work to constantly surprise and excite our consumers, so you will almost always find new products on the shelves, limited editions, bold new flavors, special offers and many more surprises that will guarantee moments of fun and enjoyment for everyone, of every age.

  

Brands

Areas of Activity