Doncafe rewarded in area of public relations
Strauss Adriatic’s Doncafé brand is the winner of two awards in the area of communications, traditionally granted by the Serbian Public Relations Society. The rewarded projects are “Online Positioning of Doncafé Brand” in the “Brand PR“ category and “For Ladies Only” in the category of “Use of Digital Media and New Technologies in Communication”. Strauss Adriatic has realised these projects via social networks, in cooperation with partner agency Executive Group.
“This is the second year in a row that we have won the award in the Brand PR category, for the campaign executed at social networks. It is a result of continuous efforts in this segment and our aspiration to always be there for all coffee lovers, confirming that direct contact with consumers has no alternative. On the other hand, the award in the category of “Use of Digital Media and New Technologies in Communication” shows that we set a benchmark in this area and that we have managed to always be new and creative,” said Olivera Jokić, Public Relations Manager of Strauss Adriatic.
The PR Awards winners have been selected by an expert jury, consisting of renowned professionals and distinguished representatives of companies, agencies and universities.