Max Brenner named best food & drink website in the 18th annual Webby awards
Max Brenner Website Tops the Shortlist for International Awards Honoring Best of Web
Max Brenner has been named the Best Food & Drink website in the 18th Annual Webby Awards, winning both the Webby Award (selected by the International Academy of Digital Arts and Sciences, or IADAS) as well as the People’s Voice Award (nominated by IADAS and selected by popular vote). This year, the awards received nearly 12,000 entries from all 50 states and over 60 countries worldwide, and over 1.5 million votes were cast for the People’s Voice Awards.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. The IADAS, which nominates and selects The Webby Awards Winners, is comprised of web industry experts, including media mogul Arianna Huffington, Founder of Tumblr David Karp, Internet co-creator Vint Cerf, and mobile-phone inventor Martin Cooper.
The company launched its latest website in January 2014 and is in the process of unveiling multiple regional versions to serve its global customer base. The new design extends the Chocolate Bar experience online through photography and artwork that showcases Max Brenner’s delectable recipes. Updated navigation is designed to take users through the “story” of the brand.
“This is a great honor for Max Brenner, and is a nod to the importance we place on branding and digital marketing,” said Sam Borgese, CEO of Max Brenner International. The company’s Director of Marketing, Stacey Paul, explained that “the website achieves our goal of combining a fluid user experience with Max Brenner’s unique aesthetic.”
Max Brenner will be honored at a star-studded ceremony on Monday, May 19, 2014 at Cipriani Wall Street in New York City. Beginning on Tuesday, May 20, 2014, fans can watch the show in On Demand at Webbyawards.com. A full list of both The Webby Awards and People’s Voice Winners can be found at webbyawards.com/winners.