Strauss Elite changes name to Strauss
Tel Aviv, February 8, 2007 – Strauss-Elite (STEL.TA) announced today that the company’s Board of Directors has approved the change of the Company’s name to Strauss Ltd. The decision is part of the Company’s overall strategy of
creating a strong and growing international company with a clear single focused organizational identity. Elite will continue to be a strong growing key brand within Strauss.