Tres Coracoes acquires Itamaraty’s coffee business in Brazil

from news and media ,Coffee, Israel, Brazil ,Strauss Coffee B.V.

The Company hereby announces that Tres Coracoes Alimentos S.A. (“Tres Coracoes”), a Joint Venture (50%) of Strauss Coffee B.V. and (50%) Sao Miguel Group is announcing the acquisition of the coffee business of the “Itamaraty”.

ITAMARATY is a private Company belonging to the J. Marino group that has diversified operations in the food industry. ITAMARATY Coffee business is operating in the South of Brazil, it engages, inter alia, in the production and distribution of coffee and coffee related products (filters and powders) under various brands (Itamaraty, Londrina, Charm, Ouriborn, Americano and Cafeare). Itamaraty coffee business is the fourth largest (in terms of volume market share) in the South of Brazil in the roast and ground coffee market.

The acquisition will be financed from Tres Coracoes’ own sources and is part of the Tres Coracoes’ strategy to increase its presence in the south region of Brazil.

About Tres Coracoes (3C):

3C is a food company with focus on the production and distribution of roast and ground coffee. 3C also produces and sales other products such as; corn products, coffee filter, cappuccino, chocolate, espresso, and powdered juice drinks, in late 2013 3C has lunched TRES machine and capsules multi-beverage single douse system. The company is the owner amongst other of the trademarks; Santa Clara, Kimimo, 3 Coracoes, Pimpinela, Principal, Claralate, Dona Clara, Claramil and Frisco.

3C manufacturing units are located in the states of Ceará, Rio Grande do Norte, Minas Gerais and Rio de Janeiro, and has 24 distribution centers in most of Brazil states.

About Strauss Coffee:

Strauss Coffee is a global coffee player with annual sales of over 1 billion dollars. The Company has built authentic local coffee brands that hold leading positionson the markets of operation, such as Israel, Brazil, Poland, Romania, Serbia, Russia and Ukraine. The Company produces various coffee products includingsoluble, Roast and Ground, cappuccino and espresso, andother complementary products. The Company also provides solutions for coffee consumption away from home. The Company has 14 production sites around the world and employs over 6,000 people. Strauss Coffeecontinues to develop its business and brands in order to offer a coffee experience with an authentic local flavourto a greater number of consumers across the world.

 Itamaraty Products

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