In 2011 Strauss Water signed a partnership agreement with the Haier Group to establish a joint venture in China in the home water solutions market.
The venture is equally owned (50%-50%) by Strauss Water and Haier Consumer Goods and is active in the marketing, sale and servicing of Strauss Water’s products in China. The new company, Haier Strauss Water , launched its first products in the Chinese market in 2011 under the name WaterMaker. The WaterMaker product line is based on the Maze purification technology developed by Strauss Water and has generated great interest in the Chinese market, which has been contending with tough problems posed by the contamination of drinking water in China.
In January 2015, Strauss Water and Haier Group in China announced on a series of share transfer agreements and a joint venture agreement, whose purpose was reorganization in the joint venture, Haier Strauss Water in China. As part of this reorganization, the businesses of the JV were transferred to a new company, Qingdao HSW Health Water Appliance Co., Ltd. The company will focus on research, development, installation, sale, maintenance, treatment and purification of water, and include water purification products in the reverse osmosis technology that were to-date owned by Haier.
The Haier Group was established in 1984 and is considered the world leader in home appliances and consumer electronics. Haier is active in a variety of categories, including refrigerators, air-conditioning, entertainment electronics, communications and cellular, PCs, washing machines and home electrical appliances. Haier operates in 29 production centers and 16 industrial parks in the Middle East, Africa, Europe, North America and Asia.
Haier has a strong and powerful presence in the Chinese retail world and owns some 5,000 points of sale all over the country, as well as in many other regions. Haier is also active in Eastern and Western Asia, Africa, Europe, Australia, the Middle East and the USA.
Haier is committed to innovation and to creating smart products aligned with its customers’ changing needs, as part of a business philosophy based on product quality that is renewed according to the local needs of consumers. The group actively promotes corporate social responsibility, is considered the greenest brand in China and runs diverse environmental management programs.