Our Portfolio

Strauss Group is a leading global food and beverage company with a rich history of over 80 years. Founded in Israel in 1939, the company has since expanded its operations to over 20 countries across five continents.


At the heart of the Strauss Group’s success is a commitment to nourishing a better tomorrow through innovation, quality, and social responsibility. The company’s portfolio of products includes a wide range of fresh food, coffee, water, and health and wellness products, all of which are designed to meet the needs of consumers in a rapidly changing world.


The Strauss Group’s purpose of “nourishing a better tomorrow” reflects its commitment to creating a better future for people and the planet. The company believes that business success and social responsibility go hand in hand and works to make a positive impact in all of its operations.


The group employs 17,000 people around the world with total sales of 11.2b NIS for 2024.


Strauss has strategic partnerships with leading global companies such as Pepsico, Danone, Culligan, Haier and local players such as Sao Miguel, Yotvata, and Yad Mordechai.


Strauss Group is traded on the Tel Aviv 35 Index, which includes Israel’s largest public companies, and has an ilAA+ credit rating.


Our companies

Strauss Israel

תמונה היסטורית Strauss Israel

Strauss Israel is a leading food and beverage company based in Israel. The company has a strong presence in the Israeli market.

Strauss Israel operates in various segments of the food and beverage industry, including coffee, dairy, dips and spreads, fresh food, confectionery, snacks, and more. The company is committed to providing high-quality products that meet the needs and preferences of Israeli consumers.

The Company’s brands in all its core categories command a leading position in the Israeli food market and include many of the Israeli public’s favorite and most nostalgic products.

In addition to its focus on quality, Strauss Israel places a strong emphasis on sustainability and social responsibility. The company has implemented numerous initiatives to reduce its environmental footprint and promote social welfare, diversity and inclusion and community engagement.

Overall, Strauss Israel is a respected and established player in the Israeli food and beverage industry, with a reputation for quality, innovation, and commitment to sustainability and social responsibility.

Management Team

Raanan Kovalsky
Raanan Kovalsky
CEO Strauss Israel

 

Education: B.A. in Business Management, The College of Management.
Previous Positions: Manager, DTS Salty Snacks sales team (97-99); North Branch Manager (99-01); TM Manager (01-03); Manager, DTS Salty Snacks (03-07); National Sales Manager, Salty Snacks (07-11); Commercial manager, Sales Division (11-13); VP Sales Strauss Israel (14-18), CEO Strauss Dairies.

Avi Laufer
Avi Laufer
CMO and Digital Transformation Lead
Orly Amar
Orly Amar
VP Human Resources Strauss Israel
Iftach Atzmon
Iftach Atzmon
CEO Elite coffee & confectionery

 

Education: Degree in Philosophy
Previous positions: CEO Strauss Dairies, HQ and Innovation Manager in the Confectionery Division (2010-2018), 2010-2016 – Manager, Confectionery Plant and Supply Chain, Max Brenner (2010-2016), 2006-2010 – Division Manager in the Confectionery Plant (2006-2010), CEO Strauss Fresh Foods.

Tal Ben Porat
Tal Ben Porat
CEO Strauss – Frito-Lay



Education: Bachelor’s degree in Communication and Management, MBA with Marketing major, College of Management Academic Studies.

Previous positions: Blue Square Brand Manager (2003-2005); Blue Square Marketing Manager (2005-2008); VP Marketing, Reckitt Benckiser (2008-2015); Confectionery Marketing Manager, Strauss Group (2015-2019), Manager- Strauss Israel Headquarters, CEO Confectionery Division.
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Sagi Ben Rimon
Sagi Ben Rimon
VP Operations
Ariela Schiffenbauer – Weiss
Ariela Schiffenbauer – Weiss
CEO Strauss Dairies & Food division

 

Education: B.A, Economics, Sociology and Anthropology, Tel Aviv university. MBA, Marketing and Operations, Tel Aviv university.
Previous Positions: CEO Strauss – Frito-Lay, (2014-2020) Marketing Director, Dairies, Strauss Israel (2012-2014) Methodologies Director, Strauss Israel HQ (2010-2012) Marketing Communications Director, Strauss Israel HQ (2006-2010) Marketing Director, Strauss – Frito-Lay (2003-2005) Lays and Ruffles european marketing manager, Pepsico Europe, Spain (1998-2003) Brand and Category manager, Strauss Frito-Lay.

 

Eran Yarkony
Eran Yarkony
CEO Sales Division Strauss Israel

 

Education: M.B.A, Heriot–Watt University, B.A – The college of management Academic Studies.

Previous Positions: National Sales Director Strauss Frito-Lay (PepsiCo)(2011-2023), National sales manager – private market(2007-2011), Big accounts sales manager (2003-2007).

Alon Sherff
Alon Sherff
VP Supply Chain

 

Education: Bachelor’s degree in Communications and Management

Previous positions: Sales Manager, Private Market & Distribution (2001-2003); Regional Manager, Sales & Distribution (2004-2005); Sales HQ & Operations Manager (2006-2007); Refrigerated Logistics Manager (2008-2010); Manager, Israel Logistics Unit (2011-2017); Manager, Refrigerated Private Market & Distribution (2018-2019), VP Sales Strauss Israel.