Our Portfolio

Strauss Group is a leading global food and beverage company with a rich history of over 80 years. Founded in Israel in 1939, the company has since expanded its operations to over 20 countries across five continents.


At the heart of the Strauss Group’s success is a commitment to nourishing a better tomorrow through innovation, quality, and social responsibility. The company’s portfolio of products includes a wide range of fresh food, coffee, water, and health and wellness products, all of which are designed to meet the needs of consumers in a rapidly changing world.


The Strauss Group’s purpose of “nourishing a better tomorrow” reflects its commitment to creating a better future for people and the planet. The company believes that business success and social responsibility go hand in hand and works to make a positive impact in all of its operations.


The group employs 17,000 people around the world with total sales of 11.2b NIS for 2024.


Strauss has strategic partnerships with leading global companies such as Pepsico, Danone, Culligan, Haier and local players such as Sao Miguel, Yotvata, and Yad Mordechai.


Strauss Group is traded on the Tel Aviv 35 Index, which includes Israel’s largest public companies, and has an ilAA+ credit rating.


Our companies

Strauss Water

תמונה היסטורית Strauss Water

Strauss Water is a subsidiary of the Strauss Group and is a leading provider of water purification and filtration systems around the world. The company is committed to promoting the benefits of clean and healthy drinking water and has established partnerships with several leading companies in the water industry to expand its reach.

Strauss Water is the leading brand of water purification and filtration systems in Israel, with its Tami 4 brand being the most popular and widely used system in the country. The Tami 4 system is known for its advanced filtration technology, which removes impurities and contaminants from tap water, providing consumers with clean and healthy drinking water at home or in the office. Strauss Water has been a pioneer in the Israeli water industry, and its success in this market has helped the company establish itself as a global leader in the water purification and filtration industry.

Strauss water also operates globally in partnerships. One of these partnerships is with Haier, a Chinese leader in electronics and home appliances. Strauss Water and Haier have collaborated to develop and market water purification systems in China, leveraging Haier’s extensive distribution network and Strauss Water’s expertise in water technology. The partnership has been successful in establishing Strauss Water’s presence in the Chinese market, and the company is continuing to explore opportunities for growth in this important market.

In the UK, Strauss Water has established a partnership with Culligan, a leading water treatment company. Under this partnership, Strauss water operates under the Virgin Pure brand. The partnership enables Strauss Water to expand its reach in the UK market and leverage Culligan’s expertise in water treatment to develop new and innovative products for UK consumers.

Overall, Strauss Water’s partnerships with Haier in China and Culligan in the UK reflect the company’s commitment to expanding its global reach and promoting the benefits of clean and healthy drinking water. Through these partnerships, the company has been able to leverage the expertise and resources of its partners to develop innovative and effective water purification and filtration systems that meet the needs of consumers in different markets around the world.

 

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Management Team

Esti Carmeli
Esti Carmeli
CEO Strauss Water

Education: BA in Economics and business management at the Technion , MBA in Marketing .

Previous Positions: VP Global Product E-Commerce Black & Decker @ Stanley Black& Decker 2020-2021 , VP Global Construction & Storage  (2015-2020),    VP Product Global Emerging Market @ Stanley Black & Decker,  Taiwan (2012-2015), CEO @ Stanley , Israel (2007-2012) , VP Marketing @ Stanley Black & Decker, Israel 2003 – 2006 VP Marketing @ Delta Galil, Ltd (2003 – 2001)

Lital Shechter
Lital Shechter
Chief People Officer

Education: Bachelor’s degree in Social Science, Tel Aviv University; Master’s degree in Labor Studies, Tel Aviv University.

Previous positions: Director of People and Collaboration, Strauss Group Corporate HQ (2020-2021); HR Director, Strauss Water Israel (2017-2020); Global HR & Organizational Development Director, Amdocs (2014-2017); HR & Organizational Development Director, Pelephone (2008-2014); Organizational consultant (2003-2008).

Yaniv Reuven
Chief Financial Officer

Education: BA in Accounting & Finance

Previous Positions: VP corporate finance 2019-2022, Strauss Group Corporate controller 2015- to date.

Yael Artsy
Yael Artsy
Global customer experience vp
Tom Stazicker
Tom Stazicker
CEO Virgin Strauss Water UK

Education: BA in Politics & International Relations from University of Nottingham

Previous Positions: COO @ Virgin Strauss Water UK (2014–2016), International Operations Development @ Costa Coffee (2012–2014), National Account Manager @ Costa Coffee 2011-2012, National Account Manager @ Coffee Nation 2008-2011

 

Kobi Shoham
Kobi Shoham
Vice president , Product development and Technology
CH FONG
CH FONG
VP Strategy at Haier Strauss Water

Education: Bachelor Engineering (EE), MSc (EE) & MBA (Finance & Marketing), National University of Singapore

Previous Positions < recent 20 years > :Managing Business Consultant (NBIZ Consultancy Singapore, 2019-present); President (Marmon Water Asia, 2015-2018); Chief Corporate Officer (Broadway Industrial Group Limited, 2011-2015); EVP & CTO / Chief Manufacturing & Global Operations (Hyflux Limited, 2007-2011); CEO (Volume Interactions Pte. Ltd., 2003-2006)

Shimrit Varshover
Shimrit Varshover
GM TAMI4