About Us

This is the Privacy Policy of Strauss Group, which includes Strauss Group Ltd. and/or its subsidiaries (hereinafter: “Strauss”). The Policy governs the processing of personal information belonging to Strauss’s consumers and customers. The paper presents the privacy policy in place at Strauss as it applies to the processing of personal information you provide to Strauss in the context of your interactions with Strauss. This includes interactions via the Strauss website or any other website maintained and operated by Strauss (hereinafter: the “Website”), participation in Strauss campaigns or activities, and communications with Strauss’s various customer service channels and contact centers. Among other things, the Policy describes how Strauss uses information disclosed to it by users of the Website, as well as information Strauss collects during use of the Website. By using the Website and the services and content it offers, you agree to this Privacy Policy (hereinafter: the “Privacy Policy”) and to other terms and conditions presented on the Website, including the Terms of Use and any additional provisions that may be displayed during use of the Website (hereinafter jointly and severally: the “Binding Documents”). For convenience, this Policy is written in the masculine form, but it applies equally to all genders.

Disclosure of Information on the Website

Some services on the Website require registration and/or the provision of personal information (for example, Customer Service, e-commerce, Contact Us, Chat with a Representative, and similar services). During registration, you will be asked to provide personally identifiable information such as your username and a valid email address. Mandatory fields will be clearly marked. If you do not provide the required information in those fields, you will not be able to access the services that require your consent and/or the disclosure of personal information. Additionally, if you are eligible for a benefit or reward in connection with your use of the Website, Strauss may request further details such as your full name, mailing address, and mobile phone number in order to arrange for delivery. Without this information, Strauss will not be able to provide the benefit.

You are required to provide information that is accurate, complete, and up to date, and by submitting your details, you confirm their correctness. Strauss may retain the information you provide during registration.

You are not legally required to provide information to Strauss, and any disclosure of such information is entirely voluntary and based on your consent. However, providing incorrect information or failing to supply all details required may prevent you from accessing services on the Website that require registration, impair the quality of service you receive, or make it impossible for Strauss to contact you. If your personal information changes, you are responsible for updating it in the designated section of the Website.

Additionally, you must not provide the personal information of any third party unless you have received their explicit consent to do so, for use to be made of it in accordance with this Policy. By submitting a third party’s personal details, you represent and warrant that you have secured all necessary and valid consents to share their information with Strauss and to permit its use by Strauss as described in this Policy.

Provision of Content for Posting

Strauss may allow you to upload and submit content to the Website, such as recipes, comments, photographs, ideas, suggestions, and public comments. By submitting such content, you represent and warrant that you own all rights in and to the content and are authorized to publish it. Furthermore, by submitting the content, you confirm that your submission does not infringe on the privacy rights of any third party. By submitting content for posting on the Website or for publication by any other means –whether or not such content is ultimately published – you grant Strauss and any other person a license to use the content. This includes the right to publish the content on the Website and in other media, as well as on Strauss’s products and in its publications, or to use it to improve service efficiency or address customer complaints, at Strauss’s discretion. You further consent to Strauss publishing or using your name and any personal information contained in the content you submit (such as your city of residence) in its publications.

You are not legally obligated to provide the abovementioned information or content to Strauss, and their disclosure is entirely voluntary and based on your consent. However, if you choose not to provide them subject to the required representations and consents described above, Strauss will not be able to use them as specified, including publishing them.

Information Collected During Use of the Website

During your use of the Website, Strauss may collect information about your activity on the Website, including content you create or upload, information or advertisements you view, pages you browse, services that interest you, the location of your device, your IP address, and other such information.

Furthermore, Strauss may collect – and may use third-party services to collect – analyze, and/or integrate information from various sources that is, by nature, anonymous, statistical, or aggregated. This may include information relating to your personal data and your activity on the Website, your consumption habits and onsite purchases, demographics, and similar.

Use of Information

Information you provide to Strauss in the course of your interactions with Strauss – including during your use of the Website; the details you provided when registering to the Website; any other information collected on the Website as described above; information collected in Strauss campaigns or activities in which you participate; and your communications with Strauss’s various customer service channels and contact centers (in conversations or otherwise) – will be stored in Strauss Group Ltd.’s information systems. The information will be used for the following purposes:

• To enable you to use the services on the Website, including independent use of digital channels such as online customer service, e-commerce, and others;
• To identify you when you repeatedly access Website sections that require registration, saving you from having to enter your personal information each time;
• To improve the services and content offered on the Website, including creating new services and content in line with user requests and expectations, and modifying or removing existing services or content;
• To enable you and other users to tailor Website services to your preferences, and for this purpose, creating customer profiles and monitoring user activity on the Website;
• To contact you when Strauss deems it necessary;
• To tailor the advertisements and notices published to your areas of interest;
• To tailor the content displayed to you, including advertisements, and to offer products and services that Strauss believes will interest you and align with your general profile category;
• For the proper operation and development of the Website;
• For business and marketing purposes, including running campaigns and conducting marketing and promotional activities for Strauss brands and products;
• For customer management and the provision of customer service, including through Strauss’s customer service channels and contact centers;
• For direct mailing and/or the distribution of advertising materials, including product information, benefits and rewards that, in the opinion of Strauss and/or Strauss Group Ltd. and/or any of its subsidiaries, may be of interest to you. Such materials may be sent by fax, automatic dialing systems, email, SMS messages, or other means. These mailings may be sent on behalf of Strauss Group Ltd.’s subsidiaries, including Strauss Water Ltd., and Strauss’s various brands. You will receive such mailings only if you have given your express consent upon registering to the Website or at any other time. You may revoke your consent at any time, and mailings will be discontinued. For the avoidance of doubt, your agreement to this Privacy Policy constitutes consent for the purposes of the Protection of Privacy Law, 1981, and any other relevant laws.
• To conduct surveys and polls from time to time;
• For Strauss’s internal analysis, measurement, statistics, research, and control;
• For analysis, monitoring, and the provision of statistical information to third parties. This information will not personally identify you;
• For the purpose of training and using AI for related, required, and necessary purposes in order to carry out campaigns and conduct marketing and promotional activities for Strauss brands and products; ; to manage customer relationships and provide customer service ; to support Strauss’s internal analysis, measurement, statistics, research, and control; and to meet Strauss’s business and marketing requirements – all subject to this Privacy Policy and Strauss Group’s AI Policy;.
• To comply with legal requirements applicable to Strauss and to observe internal procedures;
• For information security purposes;
• For any other purpose specified in this Privacy Policy or in the Website Terms of Use.

Disclosure of Information to Third Parties

Strauss will not transfer your personal information or other information collected about you as described in this Privacy Policy to third parties, except in the following cases:

• When necessary to ensure the proper and continuous operation of the Website; for its management and oversight; to respond to your requests; to facilitate campaigns and other activities (including marketing efforts); and to provide customer service and support. Strauss may allow its agents, contractors, business partners, or other service providers to access your personal information if necessary. Such access will be limited to information reasonably required by those third parties to perform their duties on Strauss’s behalf. Strauss requires that they maintain your personal information in confidence and comply with applicable privacy laws, which includes ensuring an adequate level of protection for your personal information. These third parties may use your personal information solely to provide services to Strauss and are not permitted to use it for any other purpose. They include IT providers (e.g., cloud service providers and technical support); research and survey service providers; media buying agencies; advertising, marketing, and promotional service providers; data analytics providers; logistics and delivery companies; providers of benefits and rewards; and similar service providers;
• If you violate any of the terms and conditions of the Binding Documents, or perform actions through or in connection with the Website that Strauss considers unlawful, or attempt to perform such actions;
• If Strauss receives a court order requiring it to disclose your details or information about you to a third party;
• If a competent authority requests such disclosure, after Strauss has reviewed the request and determined that it is reasonable and justified. In any event, Strauss will disclose only the minimum information required;
• In the context of any dispute, argument, claim, demand, or legal proceedings between you and Strauss;
• If Strauss believes that disclosing the information is necessary to prevent serious harm to your person or property, or to the person or property of a third party.
• Strauss may transfer information you provide, as well as information collected through your use of the Website, to other companies or organizations related to Strauss, such as its parent company, subsidiaries, or sister companies, provided they use this information solely in accordance with this Privacy Policy;
• Strauss may transfer and share anonymous, aggregated, and statistical information with other companies or organizations related to Strauss, as well as with suppliers, business partners, and any other third parties at its sole discretion. However, Strauss will not knowingly or intentionally disclose your identity without your consent. In any event, Strauss will not share your personal information with advertisers for advertising purposes.
• If Strauss restructures its operations or the Website’s activity under a different framework, changes its legal structure, merges with another entity, or combines the Website’s activity with that of a third party, Strauss may transfer a copy of the information about you stored in its database to the new corporation, provided that the new corporation agrees to be bound by the provisions of this Privacy Policy with respect to you.
• The transfer of information as described in this section may include transferring or providing access to information outside the borders of the State of Israel, including countries with a lower level of privacy protection, subject to legal requirements. For example, data may be transferred to Salesforce Marketing Cloud, which is used to manage direct mailings and is located in the US.

Except where you are specifically informed otherwise, any content you submit for posting on the Website will be visible to all Website users. Please exercise judgment and caution when disclosing personal information (such as your address or telephone number), as well as when responding to comments and inquiries you receive through your use of the Website or after making any personal information public. Remember: you should exercise at least the same level of caution when disclosing content and responding to inquiries online as you would when communicating through other channels.

Analysis and Monitoring

Strauss reserves the right to implement and use advertising services, ad displays, Google remarketing lists, and information gathering and analysis tools (including integrating information from different sources that is, by nature, anonymous), which may use cookies or other technologies.

Users can opt out of or control the advertising options they see. Information on the subject is available at www.google.com/settings/ads/onweb/.

Cookies may be used on the Website to ensure its regular and continuous operation, to avoid requiring you to enter your username and password each time you access Website sections that require registration, and to collect statistical data about Website usage. They may also be used to verify information, tailor the Website to your personal preferences, and enhance information security. Additionally, cookies may be used to provide a more personalized marketing and advertising experience, both on and off the Website.

Cookies are text files created by your browser at the instruction of the Website’s servers. Some cookies expire when you close your browser, while others are stored on your computer’s hard drive. Cookies may contain various types of information, such as the pages you visited, the time you spent browsing the Website, how you were referred to the Website, the sections you viewed, and the information you chose to view when accessing the Website.

If you do not wish to accept cookies, you can change your browser settings to block them. Please consult your browser’s Help section for instructions. However, keep in mind that blocking cookies may prevent you from using some of the services and features offered on the Website or on other websites.

Furthermore, you can delete the cookies stored on your device at any time. However, we suggest that you do so only if you are certain that you do not want the Website to be customized to your preferences, and if you prefer that the Website not recognize you on repeat visits to sections that require registration. Since cookies can eliminate the need to enter usernames and passwords repeatedly, we recommend that you do not delete them unless you have ensured that you have made note of all the details you need in order to use the Website and have kept the information in a safe place.

You can also opt out of third-party cookies. For more information, visit the Network Advertising Initiative website at www.networkadvertising.org or the Digital Advertising Alliance website at www.aboutads.info. For mobile devices, see also https://www.networkadvertising.org/mobile-choice.

Google Analytics

The Website uses Google Analytics (the “Tool”), which monitors activity on the Website on a purely anonymous basis with the goal of improving its services. The Tool collects information such as how frequently users visit the Website, the pages they view, and the sites they visited before accessing the Website. Strauss does not use this information in any way that could identify users of the Website. This includes refraining from cross-referencing data obtained through the Tool with any personal information about Website users held by Strauss. Additionally, the Tool’s use of information about your activity on the Website is governed by the Google Analytics Terms of Service, available at http://www.google.com/analytics/terms/us.html, and by Google’s Privacy Policy, which is available at http://www.google.com/policies/privacy/. You can prevent your information from being collected by the Tool at any time by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.

Meta Pixel

Strauss uses the Meta Pixel analytics tool (formerly Facebook Pixel) on its Website to measure the effectiveness of its advertising campaigns and how they drive user actions on the Website. The data collected via Meta Pixel is used to ensure that Strauss’s ads are shown to the most relevant audiences, to tailor ads to specific target groups, and to retarget ads on Facebook and Instagram. This tool helps Strauss to better understand user behavior and customize ad content to make it more relevant. Facebook may link this data to your Facebook account and use it for its own advertising purposes, in accordance with its privacy policy. The privacy policy is available at https://www.facebook.com/about/privacy/, where you can also find a detailed explanation of how Facebook collects and uses data, as well as information about your rights and options for protecting your privacy.

You can opt out of the use of Meta Pixel by visiting https://www.facebook.com/settings/?tab=ads#_=_ and adjusting your ad preferences.

Information Security

Strauss implements information security systems and procedures on the Website. While these systems and procedures reduce the risk of unauthorized access to Strauss’s IT systems, they do not provide absolute security. Therefore, users should be aware that the Website’s services are not fully immune to unauthorized access to information stored in its systems. Strauss shall not be held liable for any exposure or unauthorized use of your personal information, provided that it has employed reasonable information security measures.

Right to Review, Correct, or Delete Information

Pursuant to the Protection of Privacy Law, 1981, you are entitled to review personal information about you that is held in Strauss’s database. If you find that the information is incorrect, incomplete, unclear, or not up to date, you may contact Strauss with a request that it be corrected or deleted.

Furthermore, if the information stored in Strauss’s database is used to personally contact you based on your affiliation with a population group defined by one or more characteristics of individuals listed in the database (i.e., for direct mailing), you are entitled, pursuant to the Protection of Privacy Law, 1981, to request in writing that such information relating to you be deleted from the database. In such case, Strauss will delete only the information used to send you commercial offers as described above. Please bear in mind that deleting this information may result in your inability to continue receiving certain Website services. Information that Strauss requires for its business operations – including statistical, anonymous, or aggregated data used for statistical analysis, documentation of commercial transactions or actions you performed on the Website – will continue to be lawfully retained by Strauss, but will no longer be used for direct mailing purposes.

Requests pursuant to this section may be submitted to Strauss by email at service@strauss-group.com or by calling *6860.

Changes to the Privacy Policy

Strauss may make changes to this Privacy Policy from time to time. We recommend that you review the Policy periodically, as the updated Policy will apply to you. Any material changes to the terms of this Privacy Policy will be announced on the Website homepage. Such material changes will take effect fourteen (14) days after the notice is posted. All other changes to the Privacy Policy will take effect immediately when published, and your continued use of the Website following any such changes will constitute your acceptance of the revised terms. If the Privacy Policy is amended in order to comply with legal requirements, such amendments may become effective immediately or as otherwise required by law, without prior notice. For the avoidance of doubt, your agreement to this Privacy Policy shall be deemed consent for the purposes of the Protection of Privacy Law, 1981, and any other applicable law. If you do not agree to the updated terms, you are required to discontinue any further use of the Website.

Contact Us 

Strauss Group Ltd. can be contacted regarding this document and/or on any other subject according to the following contact information, and we will make every effort to respond as soon as possible:

Email: service@strauss-group.com

Telephone: *6860

Last updated: July 2025