About Us

This is the Privacy Policy of Strauss Group, which includes Strauss Group Ltd. and/or its subsidiaries (hereinafter: “Strauss”). The Policy governs the processing of personal information belonging to Strauss’s consumers and customers. The paper presents the privacy policy in place at Strauss as it applies to the processing of personal information you provide to Strauss in the context of your interactions with Strauss. This includes interactions via the Strauss website or any other website maintained and operated by Strauss (hereinafter: the “Website”), participation in Strauss campaigns or activities, and communications with Strauss’s various customer service channels and contact centers. Among other things, the Policy describes how Strauss uses information disclosed to it by users of the Website, as well as information Strauss collects during use of the Website. By using the Website and the services and content it offers, you agree to this Privacy Policy (hereinafter: the “Privacy Policy”) and to other terms and conditions presented on the Website, including the Terms of Use and any additional provisions that may be displayed during use of the Website (hereinafter jointly and severally: the “Binding Documents”). For convenience, this Policy is written in the masculine form, but it applies equally to all genders.

Disclosure of Information on the Website

Some services on the Website require registration and/or the provision of personal information (for example, Customer Service, e-commerce, Contact Us, Chat with a Representative, and similar services). During registration, you will be asked to provide personally identifiable information such as your username and a valid email address. Mandatory fields will be clearly marked. If you do not provide the required information in those fields, you will not be able to access the services that require your consent and/or the disclosure of personal information. Additionally, if you are eligible for a benefit or reward in connection with your use of the Website, Strauss may request further details such as your full name, mailing address, and mobile phone number in order to arrange for delivery. Without this information, Strauss will not be able to provide the benefit.

You are required to provide information that is accurate, complete, and up to date, and by submitting your details, you confirm their correctness. Strauss may retain the information you provide during registration.

You are not legally required to provide information to Strauss, and any disclosure of such information is entirely voluntary and based on your consent. However, providing incorrect information or failing to supply all details required may prevent you from accessing services on the Website that require registration, impair the quality of service you receive, or make it impossible for Strauss to contact you. If your personal information changes, you are responsible for updating it in the designated section of the Website.

Additionally, you must not provide the personal information of any third party unless you have received their explicit consent to do so, for use to be made of it in accordance with this Policy. By submitting a third party’s personal details, you represent and warrant that you have secured all necessary and valid consents to share their information with Strauss and to permit its use by Strauss as described in this Policy.

Provision of Content for Posting

Strauss may allow you to upload and submit content to the Website, such as recipes, comments, photographs, ideas, suggestions, and public comments. By submitting such content, you represent and warrant that you own all rights in and to the content and are authorized to publish it. Furthermore, by submitting the content, you confirm that your submission does not infringe on the privacy rights of any third party. By submitting content for posting on the Website or for publication by any other means –whether or not such content is ultimately published – you grant Strauss and any other person a license to use the content. This includes the right to publish the content on the Website and in other media, as well as on Strauss’s products and in its publications, or to use it to improve service efficiency or address customer complaints, at Strauss’s discretion. You further consent to Strauss publishing or using your name and any personal information contained in the content you submit (such as your city of residence) in its publications.

You are not legally obligated to provide the abovementioned information or content to Strauss, and their disclosure is entirely voluntary and based on your consent. However, if you choose not to provide them subject to the required representations and consents described above, Strauss will not be able to use them as specified, including publishing them.

Information Collected During Use of the Website 

During your use of the Website, Strauss may collect information about your activity on the Website, including content you create or upload, information or advertisements you view, pages you browse, services that interest you, the location of your device, your IP address, and other such information.

Furthermore, Strauss may collect – and may use third-party services to collect – analyze, and/or integrate information from various sources that is, by nature, anonymous, statistical, or aggregated. This may include information relating to your personal data and your activity on the Website, your consumption habits and onsite purchases, demographics, and similar.

Use of Information

Information you provide to Strauss in the course of your interactions with Strauss – including during your use of the Website; the details you provided when registering to the Website; any other information collected on the Website as described above; information collected in Strauss campaigns or activities in which you participate; and your communications with Strauss’s various customer service channels and contact centers (in conversations or otherwise) – will be stored in Strauss Group Ltd.’s information systems. The information will be used for the following purposes:

• To enable you to use the services on the Website, including independent use of digital channels such as online customer service, e-commerce, and others;
• To identify you when you repeatedly access Website sections that require registration, saving you from having to enter your personal information each time;
• To improve the services and content offered on the Website, including creating new services and content in line with user requests and expectations, and modifying or removing existing services or content;
• To enable you and other users to tailor Website services to your preferences, and for this purpose, creating customer profiles and monitoring user activity on the Website;
• To contact you when Strauss deems it necessary;
• To tailor the advertisements and notices published to your areas of interest;
• To tailor the content displayed to you, including advertisements, and to offer products and services that Strauss believes will interest you and align with your general profile category;
• For the proper operation and development of the Website;
• For business and marketing purposes, including running campaigns and conducting marketing and promotional activities for Strauss brands and products;
• For customer management and the provision of customer service, including through Strauss’s customer service channels and contact centers;
• For direct mailing and/or the distribution of advertising materials, including product information, benefits and rewards that, in the opinion of Strauss and/or Strauss Group Ltd. and/or any of its subsidiaries, may be of interest to you. Such materials may be sent by fax, automatic dialing systems, email, SMS messages, or other means. These mailings may be sent on behalf of Strauss Group Ltd.’s subsidiaries, including Strauss Water Ltd., and Strauss’s various brands. You will receive such mailings only if you have given your express consent upon registering to the Website or at any other time. You may revoke your consent at any time, and mailings will be discontinued. For the avoidance of doubt, your agreement to this Privacy Policy constitutes consent for the purposes of the Protection of Privacy Law, 1981, and any other relevant laws.
• To conduct surveys and polls from time to time;
• For Strauss’s internal analysis, measurement, statistics, research, and control;
• For analysis, monitoring, and the provision of statistical information to third parties. This information will not personally identify you;
• For the purpose of training and using AI for related, required, and necessary purposes in order to carry out campaigns and conduct marketing and promotional activities for Strauss brands and products; to manage customer relationships and provide customer service; to support Strauss’s internal analysis, measurement, statistics, research, and control; and to meet Strauss’s business and marketing requirements – all subject to this Privacy Policy and Strauss Group’s AI Policy.
• To comply with legal requirements applicable to Strauss and to observe internal procedures;
• For information security purposes;
• For any other purpose specified in this Privacy Policy or in the Website Terms of Use.

Disclosure of Information to Third Parties

Strauss will not transfer your personal information or other information collected about you as described in this Privacy Policy to third parties, except in the following cases:

• When necessary to ensure the proper and continuous operation of the Website; for its management and oversight; to respond to your requests; to facilitate campaigns and other activities (including marketing efforts); and to provide customer service and support. Strauss may allow its agents, contractors, business partners, or other service providers to access your personal information if necessary. Such access will be limited to information reasonably required by those third parties to perform their duties on Strauss’s behalf. Strauss requires that they maintain your personal information in confidence and comply with applicable privacy laws, which includes ensuring an adequate level of protection for your personal information. These third parties may use your personal information solely to provide services to Strauss and are not permitted to use it for any other purpose. They include IT providers (e.g., cloud service providers and technical support); research and survey service providers; media buying agencies; advertising, marketing, and promotional service providers; data analytics providers; logistics and delivery companies; providers of benefits and rewards; and similar service providers;
• If you violate any of the terms and conditions of the Binding Documents, or perform actions through or in connection with the Website that Strauss considers unlawful, or attempt to perform such actions;
• If Strauss receives a court order requiring it to disclose your details or information about you to a third party;
• If a competent authority requests such disclosure, after Strauss has reviewed the request and determined that it is reasonable and justified. In any event, Strauss will disclose only the minimum information required;
• In the context of any dispute, argument, claim, demand, or legal proceedings between you and Strauss;
• If Strauss believes that disclosing the information is necessary to prevent serious harm to your person or property, or to the person or property of a third party;
• Strauss may transfer information you provide, as well as information collected through your use of the Website, to other companies or organizations related to Strauss, such as its parent company, subsidiaries, or sister companies, provided they use this information solely in accordance with this Privacy Policy;
• Strauss may transfer and share anonymous, aggregated, and statistical information with other companies or organizations related to Strauss, as well as with suppliers, business partners, and any other third parties at its sole discretion. However, Strauss will not knowingly or intentionally disclose your identity without your consent. In any event, Strauss will not share your personal information with advertisers for advertising purposes.
• If Strauss restructures its operations or the Website’s activity under a different framework, changes its legal structure, merges with another entity, or combines the Website’s activity with that of a third party, Strauss may transfer a copy of the information about you stored in its database to the new corporation, provided that the new corporation agrees to be bound by the provisions of this Privacy Policy with respect to you.
• The transfer of information as described in this section may include transferring or providing access to information outside the borders of the State of Israel, including countries with a lower level of privacy protection, subject to legal requirements. For example, data may be transferred to Salesforce Marketing Cloud, which is used to manage direct mailings and is located in the US.

Except where you are specifically informed otherwise, any content you submit for posting on the Website will be visible to all Website users. Please exercise judgment and caution when disclosing personal information (such as your address or telephone number), as well as when responding to comments and inquiries you receive through your use of the Website or after making any personal information public. Remember: you should exercise at least the same level of caution when disclosing content and responding to inquiries online as you would when communicating through other channels.

Analysis and Monitoring

Strauss may use cookies and/or fingerprint ID and/or session IDs, including through third-party tools, to ensure the proper and continuous operation of the Website, for measurement purposes, to collect statistical data regarding use of the Website, to verify information, to tailor the Website to your preferences, for information security purposes, and for marketing purposes. Cookies are text files created by your browser at the instruction of Strauss’s computers. Some cookies expire when you close your browser, while others are stored on your computer’s hard drive.

Among other things, we use technologies provided by the following third parties:

Apester, Auto0/Auth0 Lock, Callbox, Cloudflare, CookieYes, Creditguard, Criteo/Criteo Gum, Everagage/Evgnet, Exelate, Facebook Login, Glassix, Google Ads/DoubleClick/Floodlight, Google Analytics, Google Conversion, Google Login, Google Pay, Google reCAPTCHA, Google Tag Manager, Hotjar/Contentsquare, Limy AI, LinkedIn Insight Tag, Meta/Facebook Pixel, Microsoft Clarity, OptinMonster, Outbrain, Reblaze WAF/WAAP, Salesforce Commerce Cloud, Salesforce Service Cloud, Taboola, TikTok Pixel, Vimeo, VWO, Yotpo, Youtube Embedded Player, Elementor, Gravity Forms.

This is not an exhaustive list, and we may modify it from time to time and make use of technologies provided by other third parties, unless you block them.

If you do not wish to accept cookies, you can change your browser settings to block them. Please consult your browser’s Help section for instructions. Disabling cookies may prevent you from using some of the services and features offered on the Website or on other websites.

Furthermore, cookies can be deleted from your device, and you can also prevent information from being collected through third-party cookies. For more information, you may, for example, visit the Network Advertising Initiative website at www.networkadvertising.org or the Digital Advertising Alliance website at www.aboutads.info.

Google LLC

We use services provided by Google LLC, including Google Analytics, Google Ads and YouTube Embedded Player. These services enable us, for example, to analyze use of the Website, measure performance and display personalized advertisements.

As part of these services, information about users’ activity on the Website is collected through cookies and other online identifiers, and may include, among other things, your IP address, unique identifiers, browsing data, information about your device, and activity on the Website.

Google may use the information collected for its own measurement and targeted advertising purposes. For details about the various uses, please visit:

http://www.google.com/analytics/terms/us.html

as well as:

https://firebase.google.com/terms/analytics/

and:

http://www.google.com/policies/privacy/

You may opt out at any time by downloading the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout, or by changing your browser settings.

Meta Pixel 

The Website also uses the Meta Pixel, which collects information about pages you have visited, products you have viewed, your use of the Website, as well as data generated by Meta’s artificial intelligence systems. Meta may collect information, sometimes automatically, and use it for its own measurement and personalized advertising purposes (including data enrichment using AI tools) and to generate insights. Meta/Facebook may link this data to your account with Meta/Facebook.

For further information, see the Privacy Policy:

https://www.facebook.com/about/privacy/

You can manage your advertising preferences at:

https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu

TikTok

In addition, the Website uses a TikTok pixel, which collects information about pages you have visited, products you have viewed, your use of the Website, as well as data generated by TikTok’s artificial intelligence systems. TikTok may collect information, sometimes automatically, and use it for its own measurement and personalized advertising purposes (including data enrichment using AI tools) and to generate insights. TikTok may link this data to your TikTok account.

For further information, see TikTok’s Privacy Policy:

https://www.tiktok.com/legal/page/row/privacy-policy/en

LinkedIn

We use the LinkedIn Insight Tag, which collects information about your visit to and activity on the Website, device and browser identifiers, and your IP address, for the purposes of measuring the success of campaigns on LinkedIn, building audiences and targeted advertising.

In certain cases, LinkedIn may use the information for its own improvement, measurement and advertising purposes.

For further information, see LinkedIn’s Privacy Policy:

https://www.linkedin.com/legal/privacy-policy

We also use tools provided by Outbrain, Taboola, Clarity, Yotpo, Hotjar and Limy.

Outbrain’s Privacy Policy is available here:
https://www.outbrain.com/privacy/

Options for opting out of Outbrain’s targeted, personalized or behavioral advertising are available here:

https://dsr.outbrain.com/recommendations-settings/home/en

Information about data processing by Taboola is available here:
https://policies.taboola.com/cookie-policy/

Microsoft Clarity’s Privacy Policy is available here:

https://privacy.microsoft.com/en-us/privacystatement

Yotpo’s Privacy Policy is available here:

https://www.yotpo.com/privacy-policy/

Hotjar’s Privacy Policy is available here:

https://www.hotjar.com/legal/policies/privacy/

Limy’s Privacy Policy is available here:

https://www.limy.ai/legal/privacy-policy

As part of its marketing, messaging and service activities, Strauss uses various platforms (including Salesforce Marketing Cloud) to manage customer journeys, personalize content, and enhance the user experience.

Strauss may monitor activity in relation to operational and marketing messages sent by it or on its behalf via email and text (SMS) messages. This monitoring, including through web beacons and pixels (tiny graphic elements with a unique identifier embedded in the message), enables Strauss to identify when messages are opened and text messages are received, clicks on links, the time spent viewing the content, and additional actions such as conversions and purchases.

The information collected is used for statistical analysis, to improve the service, to tailor messages and offers to the customer, and for targeted advertising.

Information Security

Strauss implements information security systems and procedures on the Website. While these systems and procedures reduce the risk of unauthorized access to Strauss’s IT systems, they do not provide absolute security. Therefore, users should be aware that the Website’s services are not fully immune to unauthorized access to information stored in its systems. Strauss shall not be held liable for any exposure or unauthorized use of your personal information, provided that it has employed reasonable information security measures.

Right to Review, Correct, or Delete Information

Pursuant to the Protection of Privacy Law, 1981, you are entitled to review personal information about you that is held in Strauss’s database. If you find that the information is incorrect, incomplete, unclear, or not up to date, you may contact Strauss with a request that it be corrected or deleted.

Furthermore, if the information stored in Strauss’s database is used to personally contact you based on your affiliation with a population group defined by one or more characteristics of individuals listed in the database (i.e., for direct mailing), you are entitled, pursuant to the Protection of Privacy Law, 1981, to request in writing that such information relating to you be deleted from the database. In such case, Strauss will delete only the information used to send you commercial offers as described above. Please bear in mind that deleting this information may result in your inability to continue receiving certain Website services. Information that Strauss requires for its business operations – including statistical, anonymous, or aggregated data used for statistical analysis, documentation of commercial transactions or actions you performed on the Website – will continue to be lawfully retained by Strauss, but will no longer be used for direct mailing purposes.

Requests pursuant to this section may be submitted to Strauss by email at service@strauss-group.com or by calling *6860.

Changes to the Privacy Policy

Strauss may make changes to this Privacy Policy from time to time. We recommend that you review the Policy periodically, as the updated Policy will apply to you. Any material changes to the terms of this Privacy Policy will be announced on the Website homepage. Such material changes will take effect fourteen (14) days after the notice is posted. All other changes to the Privacy Policy will take effect immediately when published, and your continued use of the Website following any such changes will constitute your acceptance of the revised terms. If the Privacy Policy is amended in order to comply with legal requirements, such amendments may become effective immediately or as otherwise required by law, without prior notice. For the avoidance of doubt, your agreement to this Privacy Policy shall be deemed consent for the purposes of the Protection of Privacy Law, 1981, and any other applicable law. If you do not agree to the updated terms, you are required to discontinue any further use of the Website.

Contact Us

Strauss Group Ltd. can be contacted regarding this document and/or on any other subject according to the following contact information, and we will make every effort to respond as soon as possible:

Email: service@strauss-group.com

Telephone: *6860

Last updated: September 2026