Our purpose reflects our passion for food. It reflects our dedication to manufacturing delicious, high-quality food and beverages that empower, indulge, and delight people. It is a testimony to our commitment to improve our products and widen the variety of choices we offer. It tells people who we are – caring people with a spirit of giving and a real desire to nurture. It embodies our commitment – to think long-term and to leave our legacy for generations to come by creating a better future for both people and the planet.
What does our purpose mean to us?
Nourishing
Nourishing is the spirit and desire people to give to others through caring and empathy.
Our business is all about food, drink, and nutrition, but the spirit of nourishing is a big part of what defines us as individuals and as a company.
We want to nourish relationships, friendships, families, communities. We want to empower and encourage people to grow and thrive. We want to give more than we take to both people and planet.
Nourishing, alongside with our motivation to nurture and progress, enables us to break boundaries as we keep doing what we have been doing so well for so many years.
A better
We want to make peoples’ lives better:
Live healthier – achieving a balanced way of life, addressing the mind, body, and soul to enjoy life to the fullest.
Live longer – without compromising quality of life.
Live together – be surrounded by loving people within a supportive community. Our goal is to bring people together, not just around the dinner table. We want to help people feel seen and cared for by nourishing relationships and building trust. We want to promote a just and equal world founded on values of empathy and respect for the diversity of humanity the resources of our planet.
We will work together to build a more sustainable and stable world, both for us and for future generations.
“Better” embodies a way of life that constantly strives to improve. Innovative and bold thinking that will be optimistic. Enabling a better future. Constantly challenging ourselves to be better. To better understand present and future needs, we will be attentive and caring.
Tomorrow
Thinking about a better tomorrow is a commitment for the present and also for the future. We are here for the long term. We are building a tomorrow of generosity and inclusion. Our goal is to empower future generations with the resources they need to ensure they continue to grow and develop. By working together, we can make a difference. The goal of our actions is to create long-term influence and impact, not only immediate results. That is why we take full responsibility for the entire supply chain, from raw materials to plate.
Pioneering and innovating are rooted in the idea of a better tomorrow. A successful entrepreneur must be optimistic. A vision for change is essential. A vision for something better. It motivates you. Those are the ideas that make our world better.
By identifying our purpose, we can identify our inner motivation, Choose the right path for us and walk alongside our people and partners. Our purpose will authentically articulate our aspiration to do good in the present and for future generations.
It will Unify us around a common goal, Align our leadership, Guide our decisions, Attract the right talent and partners, Set our goals for the next generation, Based on the legacy of our founders, Express our culture and our way of life, Differentiate us and allow us to maintain our growth and success.
It requires us to demonstrate respect, integrity and fairness towards all people and organizations, whether within or outside the company, in line with the highest ethical and moral standards. To nurture and strengthen all of our stakeholders and everyone around us: the men and women at Strauss, consumers, our shareholders and business partners, different communities, the next generation and the Earth.
