About Us

Ofra Strauss is the daughter of Michael Strauss and has followed in her father’s footsteps.

She completed her studies at the Faculty of Law at TelAvivUniversity in 1987. After serving as a regional manager at Estée Lauder in New York, Ofra returned to Israel, and since 1989 has held a variety of positions in the Group. She has served as Chair since 2001. In addition to her job in the Company Ofra holds a number of public positions: Former Chair of Maala – Business for Social Responsibility; the initiator and person responsible for the establishment of the Catalyst Index in Israel; President of Jasmine – Jewish-Arab Businesswomen’s Association; Chair of the Israel-America Chamber of Commerce. Since 2003 she has been ranked in 42^nd and 47^th place in Fortune’s List of Most Powerful Women in Business, and in 2009 and 2010 she was ranked 12^th and 16^th in the Financial Times’ list of the Top 50 Women in World Business.

Shaul Kobrinsky has extensive experience in the industrial and financial sectors, with expertise in credit, risk management and strategy. He previously served as Deputy CEO of Clal Industries (1981–1989), CEO of Cargal (1989–1997), CEO of Ordan (1997–2002), and Chair of the Boards of Directors of Ytong and Nirlat (1999–2002).

Other positions include Vice President of Mergers and Acquisitions at the U.S. investment firm Alagem Capital Group (2003–2010) and membership of the Boards of Directors of Scope Metals Group (2006–2008) and Magal Security Systems (2005–2014). He also served as CEO and Chair of Novolog (2010–2017), a member of the Board of Directors of Israel Discount Bank (2014–2018) and subsequently as Chair of the Bank’s Board of Directors (2018–2023), and Chair of the Board of Directors of Bayit Vegag.

Mr. Kobrinsky was previously a member of the Presidium and Chair of the Antitrust Committee of the Manufacturers Association of Israel. He also served as a public representative on the Antitrust Tribunal. He holds a bachelor’s degree in economics from Tel Aviv University.

Adi Strauss is the late Michael Strauss’s son and one of the owners of Strauss Group. He serves on the Boards of Directors of Strauss Holdings and Strauss Group.

For approximately a decade, Mr. Strauss served as Chair of Strauss Holdings, where he was responsible for preserving the family legacy while leading succession planning and intergenerational transition processes.

Over the years, he held a variety of management positions within Strauss Group, including CEO of Elite Coffee Services and subsequently CEO of the company’s institutional market operations in Europe. Upon returning to Israel, he was appointed CEO of Strauss’s Away From Home (AFH) business and was among those who led the merger between Strauss and Elite in the institutional market segment.

Alongside his business activities, Mr. Strauss has been active for many years in the public and social spheres, particularly in his work with wounded IDF personnel, promoting their rehabilitation, providing ongoing support and helping them reintegrate into everyday life and the community.

Aviram Lahav brings over 20 years of experience as a senior executive, having held CEO and CFO positions across a range of industries. His notable positions include Deputy CEO and CFO of ADAMA Group, CEO of Synergy Cables, and senior management roles at Delta Galil Industries. In 2000, he received Israel’s Annual CFO of the Year Award.

Mr. Lahav completed the Advanced Management Program at Harvard Business School. He is a certified public accountant and holds a bachelor’s degree in economics from the Hebrew University of Jerusalem and a practical engineering degree in mechanical engineering from Tel Aviv University.

As an external director, Mr. Lahav will contribute to strengthening transparency, financial oversight and corporate governance on the Board of Directors. His appointment will take effect only after approval by the General Meeting of Shareholders.

Smadar Berber-Tzadik has extensive management and board experience in the financial and business sectors.

She serves as Chair of Ofer Investments, a leading investment company in real estate and real assets, and as Vice Chair of the Board of Directors of Melisron. In addition, she serves as Chair of FIBI Holdings and as a member of Tel Aviv University’s Executive Council.

From 2007 to 2023, Ms. Berber-Tzadik served as CEO of the First International Bank of Israel, leading its development into a banking group through complex acquisitions and mergers that strengthened the bank’s economies of scale and operational efficiency. During her tenure, she also led significant initiatives in digital transformation and innovation.

Ms. Berber-Tzadik holds a BA in economics and accounting and an MBA with a specialization in finance, both from the Hebrew University of Jerusalem, and is a certified public accountant.

Yaniv Garty has over 20 years of experience in senior management roles in the high-tech industry. He held a series of positions at Intel in the United States and Israel, including Vice President of Intel Corporation and General Manager of the Wireless Connectivity Solutions division. In his most recent role, he served as General Manager of Intel Israel from 2017 to 2023, leading the company’s Israeli operations. Since leaving his position at Intel, he has remained active in the high-tech industry as an entrepreneur and investor.

Mr. Garty holds a bachelor’s degree in electronics engineering from Tel Aviv University and an MBA from the Recanati School of Business Administration at Tel Aviv University.

Anat Gabriel has extensive experience in the domestic and global FMCG industry and has held senior management positions at Unilever for approximately 20 years. She served as CEO of Unilever Israel from 2013 to 2019 and was subsequently appointed Global Vice President at Unilever, a role in which she led the company’s revenue growth management strategy.

Ms. Gabriel holds a bachelor’s degree in life sciences from Emory University in Atlanta, U.S. and an MBA from Tel Aviv University.

Ravit Barniv has experience in senior management positions across a range of industries, including food, real estate, healthcare and communications. She previously served as CEO of NetVision (2001–2007), Chair of Shikun & Binui (2007–2012), Chair of Tnuva (2013–2015), and on the Boards of Directors of Ormat (2015–2021) and Clalit Health Services (2017–2022).

Ms. Barniv holds a bachelor’s degree in economics and philosophy and a master’s degree in finance, both from Tel Aviv University, as well as a master’s degree in government from Reichman University.

Dalia Lev returned to Strauss Group’s Board of Directors for an additional term following a two-year cooling-off period. She holds a bachelor’s degree in accounting from the Hebrew University of Jerusalem, a Master of Laws degree from Bar-Ilan University, and is a graduate of the International Senior Managers Program (ISMP) at Harvard University. She previously served as Co-CEO of IDB Development Corporation and, from 1997 to 2003, as Chair of the Board of Directors of Shufersal.

Ms. Lev has extensive board experience. From 2008 to 2017, she served as an external director at Strauss Group and on the Boards of Directors of the First International Bank of Israel and Paz. She currently serves as an external director at Bank Hapoalim.

Dorit Salinger holds a bachelor’s degree with honors in economics and management from the Technion – Israel Institute of Technology, and an MBA with a specialization in finance from Tel Aviv University. From 1998 to 2011, she served as CEO of S&P Maalot, the Israeli securities rating company. During her tenure, Maalot was sold to the global credit rating agency Standard & Poor’s.

From 2011 to 2013, Ms. Salinger served on the Boards of Directors of Melisron and Hilan, and from 2013 to 2018, she served as Commissioner of the Capital Market, Insurance and Savings Authority. In this capacity, she supervised 11 insurance companies, 37 pension funds, and some 200 provident funds and advanced study funds. The entities under her supervision managed approximately NIS 1.6 trillion in long-term savings, representing 44% of the public’s financial asset portfolio.

Galia Maor served as President and Chief Executive Officer of the Bank Leumi Group from 1995 to 2012, after serving as Leumi’s Deputy CEO from 1991 to 1995. She has extensive management and financial experience in both the Israeli and global economies.

From 1963 to 1989, she held senior management positions at the Bank of Israel, including the position of Supervisor of Banks. Ms. Maor serves on the Boards of Directors of Teva Pharmaceutical Industries and Equity One, Inc. She is also a member of the Council of the Open University of Israel and its Finance Committee, Chair of the Friends of Sheba Medical Center, and a member of the Board of Directors of Social Finance Israel.

Ms. Maor holds a bachelor’s degree in economics and statistics and an MBA, both from the Hebrew University of Jerusalem. She has received honorary doctorates from the Technion – Israel Institute of Technology, Ben-Gurion University of the Negev and Bar-Ilan University.

Education: The undergraduate program in Economics and Law, Hebrew University of Jerusalem, MSc Finance and Economics, London School of Economics, Harvard Executive Education Program.

Previous positions: CEO, Blue Square Group (2021), Director General, Israel Ministry of Finance (2015-2020), CEO, Second Authority for Television and Radio (2013-2014), ZIM Integrated Shipping Services (2005-2012): General Manager Israel and Near East; Head of the Budgets and Economics Division.

Education: BSc in Food Science, Jerusalem University, Jerusalem, Israel (1986).
Previous Positions: CEO, Sabra Dipping Company (2007-2014); CEO, Strauss Dairies (2006-2007); CEO, Strauss Frito-Lay Israel (2000-2005); VP Sales, Strauss Frito-Lay (1998-2000); VP Operations, Strauss Frito-Lay (1993-1998).

Education: Mr. Fischbein holds a Master in Public Administration in International Development (MPA/ID) degree from Harvard University, as well as MA and BA degrees in Economics from Tel Aviv University.

Previous Positions: CFO at Bezeq Group (2021-2025), CFO at MAX (formerly Leumi Card) (2017-2021), Deputy CEO, CFO and Head of Business Development at Tadiran Group (2011-2016), as well as Head of Finance and Capital Markets at Bezeq (2007-2011).

Education: BA in Behavioral Science majoring in Organizational Development from the College of Management, MA in Diplomacy and Security from Tel Aviv University

Previous Positions: Amdocs HR director (2000-2008); VP HR Nova Measuring Instruments (2008-2015); Netafim, SVP Global HR (2015–2019).

Education: Graduate of Tel Aviv University Faculty of Law, Wexner Senior Leaders Program, Harvard Kennedy School

Previous positions: Senior Vice President and Legal Counsel, Israel Electric Corporation (2015-2022), CLO and Company Secretary, Hader Paper (2010-2015), Company Secretary, ZIM Integrated Shipping Services (2006-2010), CLO and Company Secretary, Mey Eden Group (1998-2006), Researcher, Israel Competition Authority (1995-1998).
Named among Chambers and Partners GC Influencers 2019 as one of Israel’s most influential and prominent general counsels and in-house lawyers.

Education: Certified Public Accountant (CPA), B.A. in Economics and Accounting from the Hebrew University, MBA Finance and Financial Management Services from Tel Aviv University. Executive courses in Leadership, Innovation, and Marketing Transformation at INSEAD and Harvard Business School, MAOZ leadership program.

Previous positions: Chief of Staff for Strauss Group CEO and VP transformation (2022–2025), CFO Strauss Water (2019–2022), CFO Strauss Frito-lay (pepsico) (2016–2019), Director Economic Department Strauss Group (2013–2016), Corporate Controller and Reporting Controller at SCBV (2008–2013), Manager at KPMG Israel (2005–2008).