Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

Chocolate & Confectionery
Everyone deserves a treat, and it's always nice to give one. We all know that moment when you need a break, a few seconds when you can indulge in a bite of something sweet and slowly savor the tastes that bring joy to the soul. Every one of those moments is a complete sensory experience: the colors, the rustling of the wrapping, and the intoxicating fragrance. It can happen while you're at work, in the middle of a meeting with friends, when you're strolling down the street, or at home with the family – that moment when you crave a little something that will uplift your spirit and recharge your batteries. Strauss's Chocolate & Confectionery products have sweetened many wonderful moments for children and adults alike, in Israel and elsewhere, for decades, and combine nostalgia with innovation: the first, through the Elite brand, a national treasure that brought us Parra chocolate, Mekupelet and other classics.

Areas of Activity