Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

Dairy
Strauss has been manufacturing dairy products since the nineteen-thirties when the Group's founders, Richard and Hilde Strauss, immigrated to their new home (in Nahariya) and began producing quality dairy products. Since the early days our dairies have developed, and have manufactured products that are well-known and loved by the Israeli public such as chilled dairy desserts, white cheese and cottage cheese, as well as unique products that are developed under know-how agreements and in collaboration with global corporations like Danone.

Over the years, Strauss's dairy products have become favorites and are much in demand. There isn't a child in Israel who doesn't know the Milky brand, and there isn't a mother in the country who doesn't know Dany, Danone or Yotvata Choco chocolate milk. For all these years Strauss has manufactured and delivered advanced, diverse products, grounded in Israeli agriculture's high-quality dairy industry, coupled with investments in innovation and advanced technology.

We are proud of the fact that all of our dairy products are developed by experts and supported by strict sampling tests and advanced quality processes designed to produce nutritious, high-quality products that will delight our consumers and make every mouthful one of pure pleasure.

Areas of Activity