Coffee

Fields of Activity

The story of Strauss is told in a moment: everywhere people encounter us, when that wonderful taste takes them by surprise, when the body is filled with energy, when that indulgence is there at exactly the right time. In everything we do, we always look for that refreshing innovation, and our search inspires the creation of new experiences. Health becomes more exciting, and fun becomes a special pleasure. The Strauss brand fuses these experiences into a single, common, extraordinary experience that brings different people from all over the world closer, and then, the greatest wonder of all is created.

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

Fields of Activity

Let’s take a close look at our diverse areas of activity and the brands through which we improve people’s lives everywhere.

Our Activities

Coffee is the broader common denominator. Throughout each day, billions of people all over the world enjoy the wonderful aroma of coffee. The connection between consumers and coffee is as unique as people’s preferences; it takes on different forms (Roast & Ground, instant, RTD (ready to drink), espresso, cappuccino, ice coffee), is prepared in different ways (filtered, pressed, percolated, boiled), and consumed in different places (at home, in the car, on the go, at the office, with friends or alone as a private moment). The more we learn about people around the world, the more we learn about coffee. Our business seeks to cater to these unique cultural and behavioural needs as well as flavour preferences from around the world. We want to share this world with you. Strauss Coffee B.V. has grown to become one of the top 5 global coffee players in terms of green coffee procurement and one of the fastest growing coffee companies in the world over the past decade. As a major player in green coffee procurement, we actively collaborate with our partners on the ground and organizations dedicated to promoting sustainability. Through our More Than a Cup program, we extend our commitment beyond just sourcing coffee; it's about fostering a sustainable future for coffee growers and the environment, working hand in hand with our partners to achieve this goal. We love coffee and we know that you do as well. So no matter when and how you drink your coffee, taking a break from a time-crunched day, enjoying time with family and friends, or simply on-the-go, we want to make that moment special for you.