We all grew up on it. It's an iconic brand with a distinct personality: the ultimate bubble gum, the flat jokes, Bazooka Joe and the gang, the "fortunes", "Did you know…?"
Who knew back in 1947, when Bazooka® gum was launched by The Topps Company, Inc. ("Topps") in the United States, that today it would still be Israeli children's favorite bubble gum brand -- a pink icon that is an inseparable part of our childhood and culture. Bazooka® gum is a genuine classic – it blows great bubbles and thanks to Bazooka every child can't wait to celebrate his 21st birthday, simply because he's just dying to go to the moon!
In 2008, Strauss, as an official licensee of Topps, launched a sugar-free version of Bazooka® gum, which has since been the best-selling gum in the category.