Cheetos, the crunchy cheese flavored snack in the nostalgic red bag, "immigrated" to Israel from the US in the early nineteen-nineties. In the 2000s the snack was joined by a whole family of crispy baked snacks in a variety of surprising shapes and flavors, which give children – and adults – moments of fun every day.

All Cheetos products are made of corn and contain no artificial food coloring or preservatives. Along with the existing flavors, a variety of special editions were launched such as Space-Burger Flavored Aliens, Bubble-Gum Flavored Tic-Tac-Toe, Giant Cheese-Flavored Balls, and even Grill-Flavored Basketballs in collaboration with Maccabi Tel Aviv Basketball.

Cheetos was invented in the US in the late nineteen-forties by Charles Elmer Doolin, founder of the Frito Company.
Cheetos is sold in more than 36 countries worldwide.
The character Chester Cheetah, who accompanies the brand in Israel and globally today, was a member of the cast of the children's television program "Yom Yoman" (also known as "Chester and Hagit"), which was broadcast in the nineteen-nineties on the then experimental Channel 2.

Product Family

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