Cheetos

Cheetos, the crunchy cheese flavored snack in the nostalgic red bag, "immigrated" to Israel from the US in the early nineteen-nineties. In the 2000s the snack was joined by a whole family of crispy baked snacks in a variety of surprising shapes and flavors, which give children – and adults – moments of fun every day.

All Cheetos products are made of corn and contain no artificial food coloring or preservatives. Along with the existing flavors, a variety of special editions were launched such as Space-Burger Flavored Aliens, Bubble-Gum Flavored Tic-Tac-Toe, Giant Cheese-Flavored Balls, and even Grill-Flavored Basketballs in collaboration with Maccabi Tel Aviv Basketball.

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Cheetos was invented in the US in the late nineteen-forties by Charles Elmer Doolin, founder of the Frito Company.
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Cheetos is sold in more than 36 countries worldwide.
Chester
The character Chester Cheetah, who accompanies the brand in Israel and globally today, was a member of the cast of the children's television program "Yom Yoman" (also known as "Chester and Hagit"), which was broadcast in the nineteen-nineties on the then experimental Channel 2.
Product Family

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