The taste that rocked the world
After sweeping some 30 countries outside the US market off their feet and earning the title of the world's fastest-growing international salty snack brand, the successful, favorite American snack makes "aliya" and lands in Israel's stores! The first flavors to arrive are Nacho Mix and Ranch Grill.
Congratulations are definitely in order
One year later we decided to enlarge the family and added a new flavor, American Barbecue. And that isn't all – we quickly discovered that Israelis are crazy for Doritos, which took the local corn snack market by storm and gained a market share of around 65%!
It's only natural you'll love Doritos
For Passover, we launched a special edition of Natural Flavor Doritos. Due to consumer demand the product stayed on the shelf after the holiday, and you can find it in stores to this very day. In 2001 we also changed the product packaging and replaced the logo in English with a Hebrew one.
In 2003 we announced the launch of Doritos Dip – salsa in two flavors, mild and hot, that was developed together with a new snack especially made for dipping. The new Doritos product was designed for entertaining, snacking in front of the TV, or for anyone looking for a quick snacking solution.
In April 2005 we launched Doritos in new flavors, kosher for Passover: Grill and Sweet 'N Sour. In the first half of 2005 Doritos was the Company's fastest-growing salty snack brand, accomplishing 50% growth in value terms.
Flaming Hot Doritos landed on the shelves as a limited edition. About one year later, following the product's amazing success, Flaming Hot Doritos was re-launched and is still on the shelf.
An advertising executive is born
For the first time in Israel, the consumers were the ones who made and selected a new commercial for the brand. The competition sponsored by Doritos and the successful reality TV show, "A Star Is Born 5", invited consumers to propose their own commercial for Doritos, which was broadcast just before the winners were announced in the finals of the show. Following the campaign's success, Doritos launched the "An Ad Exec Is Born 2" in 2008 as well.
And now for something a little different…
Consumer involvement continued, and in 2009 we invited surfers to design the Doritos pack including a road safety slogan as part of the "Drive Differently" campaign. The pack chosen by surfers was distributed in a limited edition and helped raise road safety awareness.
Snack & Cash
In 2010 Doritos and Tapuchips ran a crazy campaign – whoever texted the code on the pack won NIS 500 or another bag of snack food. Every day consumers won tens of thousands of shekels in the cellular game, with one surfer winning NIS 1,000 in the daily draw on Facebook.
The snack the guys love best
In 2011 we organized a really cool empty house for our guys on Facebook, all to themselves! All they had to do was access the app with their four best friends and see how well they knew each other. The closest group of friends got to chill out in the villa, without anyone there to cramp their style…
In 2012 we enlarged the Doritos family again, adding new snacks. In June, Puffed Doritos were launched for the first time – little triangular 3-dimensional snacks with a light, airy and crunchy texture, in two devastating flavors – Barbecue and Sour Cream & Onion. A few months later we launched the perfect combination – two new Doritos flavors in one bag – American Cheese and Spicy Grill!