Potato chips were invented in a New York restaurant in 1853. According to the legend, one day a stationmaster visited the restaurant and ordered French fries. He found them too thick for his liking and asked the chef to prepare a new order. The chef decided to have a little fun and rile the guest: he sliced the potatoes paper-thin and deep-fried them until they were too crisp to be skewered with a fork. However, the plan backfired – the guest loved them. Soon everyone began ordering the new fries, and the rest is history.

It all starts with the potatoes. First, the potato seeds are planted. When the potatoes ripen, they are transported to the factory where they are rinsed repeatedly and placed on a conveyor belt, which carries them to the slicer. The potatoes are sliced very thinly and then rinsed again. The slices are slowly fried in boiling oil until the perfect color, crispiness, smell and taste are obtained. A moment before the end of the frying process the slices are sprinkled with salt and spices (cream, chives, garlic and dill) and collected by the packaging machine into a sealed bag, untouched by hand.

As the saying goes, "Every ending is the beginning of something new". At Tapuchips, we're always trying to give our consumers something new, to keep their taste buds interested and make sure there's never a dull moment. That's why we occasionally try to make products with new, surprising flavors and remove others that people may have grown tired of. But never fear – we make sure to listen to your tummies, and if you really miss a certain flavor we'll be sure to bring it back!

There are three main reasons why you think the bag isn't full: 1. The weight of the chips in the bag is constant and noted on the pack. The number of units in the pack is determined by the concentration of solids in the potato: when the potato density is low there are more chips, and each chip weighs less. When the potato density is high, there are less chips and each one of them weighs more. 2. Because Tapuchips are a naturally grown product and agricultural crops vary from one season to the next, they are also influenced by the size of the potatoes. If the potatoes are relatively small, the slices will be smaller and will sink to the bottom of the bag, thus creating the impression that the bag is "empty". By contrast, if the potatoes are big, the slices will be bigger and give the feeling that the bag is full. 3. As you have probably noticed, Tapuchips are very thin and crispy. The air added to the bag is designed to protect the product from being damaged during transportation and handling (trucks, price stickers, arrangement on the shelf, etc.) so that you won't end up with a bag full of crumbs.

We use potatoes with skin that is light brown to yellowish, and yellowish to yellow on the inside of the bulb. The potato seeds are imported from Europe, and the potatoes grown in Israel.

While the natural potatoes are stored, the starch they contain decomposes naturally and is converted into sugar. During frying, the color of the sugar turns brown. This is not a defect – the taste and texture are typical of the product.