Our Portfolio

Strauss Group is an international corporation with a portfolio of four companies, which provide a response to two leading world trends – Health & Wellness, and Fun & Indulgence. Strauss manages and develops its business in order to offer a wide range of quality Food & Beverage brands to the entire populations, which are marketed through various commercial channels.


The Group has 14,000 employees worldwide, is active in more than 20 countries. The group’s sales totaled NIS 8.6 billion in 2018, of which its international operations account for 54%. Strauss has collaborations with Danone, PepsiCo, Haier and Virgin.


Strauss Group is traded on the Tel Aviv 35 Index, which includes Israel’s largest public companies, and has an ilAA+ credit rating.


Our companies

Strauss Water

Strauss Water is a leading international company that specializes in high-quality, great tasting, purified drinking water solutions. We develop, produce and market environmentally-friendly drinking water heating and cooling WaterBars for in-home and business use.

In 2007 Strauss Group identified the drinking water category as a significant strategic opportunity, compatible with the Group’s mission – creating wonders out of basics. The Group invested in the H2Q water-purification technology venture with the aim of making clean, safe drinking water accessible to people in different parts of the world.

In 2009, Strauss Group acquired Tana Industries, an Israeli-based leading international water company that had developed the Tami4 line of water purification appliances, and established Strauss Water, a merger between H2Q and Tana Industries.

Our products are sold all over the world through business collaborations. In China, a partnership was formed with the Chinese Electronics giant Haier, Haier Strauss Water, and in November 2011 Strauss Water teamed up with Richard Branson’s Virgin Group to market  our products in the UK under the “Virgin Pure improving life with Strauss Water” brand.

In January 2015, Strauss Water and Haier Group in China announced on a series of share transfer agreements and a joint venture agreement, whose purpose was reorganization in the joint venture, Haier Strauss Water in China. As part of this reorganization, the businesses of the JV were transferred to a new company, Qingdao HSW Health Water Appliance Co., Ltd. The company will focus on research, development, installation, sale, maintenance, treatment and purification of water, and include water purification products in the reverse osmosis technology that were to-date owned by Haier.

Today Strauss Water offers a variety of in-home and business solutions in accordance with the highest international standards.

 

    

 

Fields of Activity

Areas of Activity

Brands

Management Team

Ronen Zohar
Ronen Zohar
CEO


Born: 
1960
Education: BSc in Food Science, Jerusalem University, Jerusalem, Israel (1986).

Previous positions: CEO, Sabra Dipping Company (2007-2014); CEO, Strauss Dairies (2006-2007); CEO, Strauss Frito-Lay Israel (2000-2005); VP Sales, Strauss Frito-Lay (1998-2000); VP Operations, Strauss Frito-Lay (1993-1998).

Haim Wilder
Haim Wilder
CTO

 

Born: 1953
Education: B. Tech Engineering, Tel Aviv University
Previous Positions: Inventor of the Maze technology, founder of H2Q, CEO Galoz Electronics Ltd.

Linda Cohen Rofeh
Linda Cohen Rofeh
Chief Financial Officer

Born 1979

Education – Bachelor’s degree, Accounting and Economics, Hebrew University of Jerusalem MBA, Financial Management, Tel Aviv University

Education – Bachelor’s degree, Financial Management, Tel Aviv University Accounting and Economics, CPA, Tel Aviv University

Prior positions: CFO, Salty Snack Division (2015-2019) Manager, Economic Department, Strauss Group (2013-2016) Controller, Strauss Coffee International (2008-2013) Audit manager, KPMG(2003-2008)

Dror Morad
Dror Morad
VP Strategy, Marketing & Product Management

 

Born: 1971
Education: B.A. in Business Administration, Ben Gurion University; MBA, Ben Gurion University
Previous Positions: CEO Strauss Water Israel (2009-2015); Marketing Manager, Tana (03-09), Deputy CEO, Tana (02-03).

Dalia Nessimi
Dalia Nessimi
VP Human Resources

 

Born: 1965
Education: MBA and a bachelor’s degree in Psychology from Tel Aviv University
Positions: Organizational consultant (2013-2015), VP HR Hogla Kimberly(2009-2013), Director of HR Strauss Group (1996-2013) Previous

 

Tom Stazicker
Tom Stazicker
CEO Virgin Strauss Water

 

 

Yossi Ben Yosef
Yossi Ben Yosef
Yosef VP Operation and R&D
Joanna Chao Gou
Joanna Chao Gou
VP Strategy HSW

 

Born: 1968
Education: Bachelor’s degree in Pediatrics, Beijing Capital Medical University; MBA, Rutgers University, University of Michigan;
Previous Positions: VP Business Development, JPI China Ltd.

Yaniv Shirazi
Yaniv Shirazi
CEO Strauss Water Israel

 

Born: 1972
Education: BA, Interdisciplinary Center Herzliya ; MBA, Wharton Business School, University of Pennsylvania.
Previous Positions: VP Strategy, Business Development & BPN (2011-2015); CEO, Niry Agencies (2009-2010); CEO, Té Casan N.V.(2005-2009).

Carmela Avner
Carmela Avner
VP IT & Business Transformation


Education
: eMBA Northwestern University – Kellogg School of Management, BSC industrial engineering
Previous positionsGovernment CIO, Minster of finance (2012 – 2014), Head of e-Government Ministry of Finance (2011 – 2012), VP, Oracle Line Of Business Manager Ness Technologies (2010 – 2011), Head of Global Operations ECI Telecom (2009 – 2010), VP global operations & CIO NICE Systems (2000 – 2009).