Important To You, Important To Us

Today, food choices must meet a complex set of needs related to lifestyle. These are not merely about good taste, freshness, quality, safety, reasonable price and availability of food products that result in a sense of satiety, but about other factors such as nutritional value and benefits of food products, suitability and safety of specific food ingredients, the ability to adjust food products to consumers with special needs such as diabetics and gluten intolerance, convenient forms of food that can be prepared with minimal effort as part of our busy work life, and various forms of packaging for diverse life routines, both in and away from home.

Anywhere in the world, food is a part of the social fabric of life. Responding to changing consumer attitudes means much more than changing the food we produce (although that is important as well.)  It is about completely changing the way in which our value chains react to these new requirements, and out of responsibility providing solutions related to food and a diverse selection of products tailored to the evolving ecological food system, taking health and wellness into account . Our primary goal is to listen to consumers, understand your new priorities and explore them in view of our abilities and responsibility. Given our wide product range and expanding global presence, we strive to reach consumers of every age , gender , geography and culture, and maintain a very broad network of contacts and dialogue with our consumers .

To read the full chapter in our responsibility report – click here